Snowsports Industries America

Officers, Directors & General Counsel

As a non-profit member-owned trade association, the SIA Board of Directors, voted on by our members, gives the association its future direction and forecasting.

Bob Gundram

*Chair - Jan. 2015

2700 W. Commodore Way
Building A, Suite 301
Seattle, WA 98199

Mike Adams

Treasurer - Jan. 2015

Amer Sports Winter and Outdoor
2030 Lincoln Avenue
Ogden, UT 84401

David Currier

*Secretary - Jan. 2015

Smith Optics
P.O. Box 2999
Ketchum, ID 83340

Julie Garry

*First Vice Chair - Jan. 2015

AFRC-Outdoor Gear, Inc.
800 South Van Eps Ave.
Sioux Falls, SD 57104

Clark Gundlach

*Second Vice Chair - Jan. 2015

Quiksilver Inc
15202 Graham St.
Huntington Beach, CA 92649

Mike Noonan

*Third Vice Chair- Jan. 2015

Marker Volkl USA
112 Etna Road
Lebanon, NH 03766

Tim Petrick


K2 Sports
4201 6th Ave. South
Seattle, WA 98104

Kim Miller

Director - Jan. 2016

SCARPA North America, Inc.
3550 Frontier Av.
Unit E
Boulder, CO 80301

Dutch Schultz

Director - Jan. 2016

Volcom Inc..
1740 Monrovia Street
Costa Mesa, CA 92627

Wendy Carey

Director - Jan. 2015

Seirus Innovation
13975 Danielson St.
Poway, CA 92064

Tom McGann

Director - Jan. 2015

Spyder Active Sports, Inc.
4725 Walnut St.
Boulder, CO 80301

Peter Weaver

Director - Jan. 2015

Tecnica USA
19 Technology Dr.
West Lebanon, NH 03784

Mike West

Director - Jan. 2015

Westlife Distribution LLC - 686
227 E. Compton Blvd.
Los Angeles, CA 90248

Peter Ashley

Director - Jan. 2015

Fischer Skis USA
60 Dartmouth Drive
Auburn, NH 03032

Rhonda Swenson

Director - Jan. 2016

Krimson Klover
1702 Walnut Avenue
Boulder, CO 80302

Annelise Loevlie

Director - Jan. 2017

Icelantic Skis
621 Kalamath St.
Denver, CO 80204

Dan Sullivan

Director - Jan. 2017

Rome Snowboard Design Syndicate
PO Box 150
Waterbury, VT 05676

Lisa Branner

Director - Jan. 2017

Venture Snowboards
5 Mears Avenue
Silverton, CO 81443

Patty Duke

Director - Jan. 2017

point6 LLC
PO Box 882223
Steamboat Springs, CO 80488

Mark Muedeking

*General Counsel

500 8th Street NW
Washington, DC 20004

* Denotes Executive Committee Member

SIA Overview


May 22, 1954 (Founded as National Ski Equipment and Apparel Association)

Legal Status

A 501c(6) private, not-for-profit organization


8377-B Greensboro Drive
McLean, VA 22102
Washington, DC Metro-Area
Offices in CO, OR, RI


Chairman of the Board:
Bob Gundram, C3
David Ingemie
SIA Board of Directors

Subsidiary Sites

Snow Sports Insiders
Winter Feels Good
Winter Trails

Trade Show & Events

SIA Snow Show
On-Snow Demo/Ski-Ride Fest
Nordic Demo
Sourcing Snow
Summer Snowdown