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Two Days of Sunshine, Friends and Snow at SIA’s On-Snow Demo
1/31/2012
Winter Park Resort, CO (January 31, 2012) -- SIA Snow Show’s 3rd annual On-Snow Demo/Ski-Ride Fest (Jan. 30-31) brought together a crowd of industry friends to enjoy blue bird skies and great snow at Winter Park Resort for the Alpine/Snowboard Demo & Ski-Ride Fest portion and nearby Devil’s Thumb Ranch for the Nordic Demo, with the latest in skate, cross-country, touring and snowshoe technology.
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Packing Up, Heading Out for On-Snow Demo/Ski-Ride Fest at Winter Park/Devil’s Thumb
1/29/2012
Denver, CO (January 29, 2012) -- Wrapping up the SIA Snow Show’s third year in Denver today, the industry seemed hopeful for spring storms and starting fresh next year. The 2012 SIA Snow Show, which ran from January 26-29, brought together snow sports industry reps from around the world to experience the once-a-year energy of 19,000+ attendees, 900+ brands, 3,340 booths, 114 new and returning exhibitors, and over 90% of the supplier market only found at the SIA Snow Show.
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Industry Hits the Party Circuit at SIA Snow Show
1/28/2012
Denver, CO (January 28, 2012) – With two days of the Show checked off, Day Three of the 2012 SIA Snow Show in Denver, Colorado, brought a weekend party vibe to the Show. Some attendees were recovering from the previous evening’s festivities, including the SIA Snow Fashion & Trends Show, while others were gearing up for another night on the town with industry friends.
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Industry Follows Fashion, Trends & Influencers on Day Two 2012 SIA Snow Show
1/27/2012
Denver, CO (January 27, 2012) -- Day Two of the 2012 SIA Snow Show in Denver, Colorado, started off with a string of well-attended educational seminars, panel discussions and events available on-site for Show attendees. With dozens of seminars to choose from, topics ran the gamut, but stayed focused on issues specific to snow sports including major fashion trends, market overviews, social media strategies, eco-friendly practices and growing consumer participation.
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SIA Releases December Snow Sports Sales Numbers
1/26/2012
Washington, DC (January 26, 2012) -- Earlier today, SnowSports Industries America (SIA) and The Leisure Trends Group released the most recent RetailTRAK™ numbers for December 2011, collected from the Point of Sale systems of more than 1,200 snow sports retailers. According to the report, December’s lack of snow had significant impacts on the snow sports market as snowed failed to fall in key regions across the country. Snow cover across the contiguous 48 states fell from 48% in December 2010 to 23% in December 2011. Although the snow sports market suffered in December, sales remained above the 4-season average and a mid-January change in the storm track may help the market recover across the entire 2011/2012 season.
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