SIA's Top 5 Most Read

November 22, 2011

2011 SIA WOMEN’S SNOW SPORTS MARKET INTELLIGENCE REPORT RELEASED
Women Influence 80% of Consumer Spending
Want to know why women are such an important consumer market to understand in the snow sports industry? For starters, they are responsible for the majority of consumer spending, and have strong influences on overall family purchases.

BUILDING THE BUZZ
Best Practices: Social Media. A decade ago, snow sports specialty retailers relied on flyers, print ads and radio commercials to connect with their customer base.

A MERCHANDISING TOP TEN LIST – BEST PRACTICES MADE SIMPLE
A revisit to Merchandising Top 10 List. 1. Reading is Fundamental! If you haven’t read “Why We Buy: The Science of Shopping” by Paco Underhill, pick up a copy as soon as you can.

SOCIAL MEDIA STRATEGY SEMINAR VIDEO
Along with many social events to choose from, the SIA Snow Show also provided a full line-up of free seminars and clinics for all Show attendees.

“BE HONEST. BE INFORMED. BE FLEXIBLE”- COMM TIPS FROM DAKINE’S SERENE PELLETIER
SIA recently caught up with Serene Pelletier, Marketing and PR Manager at DAKINE to learn more about her job and summer plans. Serene grew up with as she describes hippy parents. She moved around a lot as a kid - Oregon, Washington, California, Colorado, Texas and Florida - some of that time in a converted school bus- and went to twelve different schools.

 

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