SUMMER SNOWDOWN
2012 SIA SUMMER SNOWDOWN – NEW YORK CITY MEDIA SHOWROOM
The SIA Summer Snowdown is an exclusive media-only preview of the latest in winter fashion, accessories and equipment from some of the industry’s biggest brands. Come get a glimpse of what will be on the slopes next season and learn about the latest gear, trends, innovations and style in snow sports.
When: Wednesday, July 18, 2012, 10A to 3P
Where: Studio 450, 450 W 31st St, 12th FL, New York, NY
RSVP: Anovia Daniels, ADaniels@snowsports.org or 703.506.4214
Car service is available
2011 Summer Snowdown Recap:
EXHIBITORS:
Arbor | Bula | Cascade Designs | DAKINE | Fischer Skis | Helly Hansen | Icelantic | Learn to Ski and Snowboard Month (non-profit) | M. Miller | MeCo | Neve Designs | Never Summer Industries | Obermeyer | Orage | Salomon/Bonfire | SCOTT SPORTS | SMITH Optics | Spyder | Swany | THORLO, Inc | Transpack | Winter Trails (non-profit) |
“The SIA NYC showroom is a one shop stop for journalists looking for next season’s top products and is a great opportunity for brands to connect with media and potentially reach a huge audience during the busiest part of our selling season.” – Rian Rhoe, Communications, Bonfire and Salomon.
MEDIA INCLUDED:
ABC World News with Diane Sawyer | AllAboutSnow Magazine | American Park Network | Antenna Magazine | Backpackgeartester..com | Black Ink Magazine | CBS Newspath | CBS News | Conde Nast Traveler | Details | Egear Magazine | ESPN | ESPN Rise | Fit Yoga | Fitbie.com | Fitness | Formula4Media (Outdoor Insight, Textile Insight, Sports Insight) | Fox News | Fortune | Travelwritersjournal.net | Gifts.com | Good Housekeeping | Health | Hemispheres | Lucky | Mademan.com | Marie Claire | Maxim | Men’s Health | Men’s Health.com | More | New York Family | New York magazine | Organic Spa | Oprah Magazine | Outside TV | Penthouse | Prevention | Rides Magazine | Self | SHAPE | Snow East Magazine | Sports Illustrated | Stylesight.com | Teen Vogue | Time Magazine | Travel + Leisure | Town & Country | WBAI-FM | Weight Watchers | Weston Magazine Group | Whole Living | Women’s Health |
“It’s such a relief to have so many companies in one place--I’d never have the time to schedule desk-sides with everyone! It’s great to have lots of ideas of what’s new and pitch-worthy.” – Jessica Cassity, Prevention
“Another triumph – really nice event!!” – Josh Gelman, CBS News
“The Snowdown connected me with people at several companies new to me that seemed interested in our daily magazine giveaways. I hope to build on these new relationships by offering our readers trendy, up-to-the minute accessories and apparel.” – Sonya Grayson, Women’s Health Magazine
Contact Anovia Daniels at ADaniels@snowsports.org for more information about the Summer Snowdown or to RSVP.