Snowsports Industries America

Member-Owned, Industry Inspired. We Are Your Snow Sports Association.

“We all need to communicate at every level so that the industry moves in the right direction with great product and growing snow sport participation.” Greg Morrison, Bakoda, Fox River Mills, Giro Sport Design, POLARMAX, Seirus Innovation, Sport Obermeyer Ltd 

SIA's value extends far beyond the six days of the Show. We also offer valuable data/research, discounts, marketing products, government affairs representation, services and programs, all to make our members and the industry more successful. Snow Sports Industry Sales Reps can access exclusive research through their company/brand’s memberships and as Rep Members yourselves, you can enjoy discounted benefits and additional research that not only save you money, but also offer insight into the snow sports industry to help your business grow and strengthen. Your Membership dues directly support the snow sports industry through consumer initiatives that drive participation, move product and influence the industry.

Also available are marketing, merchandising and educational resources to help your shop accounts better connect with their customers and sell more product.


Maximizing Your Competitive Advantage

Knowing more than your competitors is always an advantage. Even better, SIA does all the work, and delivers the data right to you. Our comprehensive research reports feature information and insights that will help your business thrive. Explore our Research.

Improving Your Bottom Line

Your SIA Membership includes products, services and discounts that help you reduce expenses. We continually monitor and evaluate existing programs while seeking out new ways to help you save money and improve your bottom line. Learn About SIA Membership & Benefits.

Marketing Your Brand & Product

Unless retailers are buying and keeping your products in stock, consumers are never going to know what you have to offer them. At SIA, our resources can help you build and strengthen your brand's awareness among retail buyers, consumers and media. Learn More Here.

Increasing Interest & Participation

Increasing participation is one of the most important things we can do to ensure the continued growth of our industry. To that end, a percentage of your member dues go toward supporting consumer initiatives. We also encourage and appreciate your help in spreading the word about our consumer programs and resources to your customers. Learn about our different Consumer Initiatives.

Industry News & Awareness

Stay on top of snow sports news, must-knows, industry interviews, Snow Show details and resources to help your business, and the business of your shop accounts’ and your brands’. SIA’s monthly digital newsletter delivers key insight and continues to share our industry’s passion for what we all love to do. Learn More Here





Join SIA Today

Get exclusive access to research, educational resources, workshops & more.

Become a Member »

Meet the SIA Staff

From our favorite snow sports memory to favorite bands, learn about the SIA staff.

View Staff Profiles »

SnowSports B2B

Streamline your next vendor search... access SIA supporting members here.

View B2B Resources »

SIA Snow Show

Attend with nearly 1,000 brands at the industry's largest snow sports trade show.

Learn More »