SIA Research - SnowSports Sales Reps - SnowSports Industries America

Research & Surveys

In today's economic environment, everyone needs an edge. As your partner, it's SIA's job to help the industry find and maintain that edge. SIA's Research Department offers an incredible range of research and data reports designed to give you industry insights that will help you make smarter decisions to grow your business.

SIA's Research covers all aspects of the snow sports industry from participation to orders to sell-through. More importantly, because we collect and analyze the research ourselves, we know how to help you apply it to your specific business needs including budgeting, research and development, and how to write a business plan.

As a non-profit, member-owned trade association, SIA's goal is to help your business thrive on its own, and as part of the larger industry. As a Membership organization, your member dues help subsidize the exclusive research we produce making the data available for free, or at significantly reduced pricing.

For more information of SIA Research, please contact SIA's Research Director, Kelly Davis, or your SIA Marketing and Sales Manager.

Kelly Davis – Research Director
P: 703.506.4224

Dave Wray - Western Region
P: 503.708.1947

Reddy Kennedy - Rocky Mtn. & Central Region
P: 303.579.7623

Ed Wray - Eastern Region
P: 401.743.8089

Tom Davis - All Supporting Members Nationwide
P: 703.506.4202

For more information on how best to use SIA Research visit our SIA Research At-A-Glance page. You will find helpful information on each of reports and the uses for this data by project .

Snow Sports market Intelligence Reports

Snow Sports Market Intelligence Report is the most comprehensive report on snow sports sales, participation, and overall trends available in the snow sports market. It gives an unprecedented quantitative review of the most recent snow sports season--everything from detailed retail data in all product categories listed below, to the number of persons in the U.S. who participate in each snow sports discipline. Read more.

RetailTRAK™ & Cross-Industry RetailTRAK™

SIA and the Leisure Trends Group have worked together for over 30 years, providing the snow sports industry with exclusive market data detailed down to the brand, model, unit and dollar sale. SIA Members get free access to the RetailTRAK™ and Cross-Industry RetailTRAK™ Dynamic Portals offering Topline Data and significantly reduced member rates for Brand Share Data. Read more.

Executive Market Summary

The Executive Market Summary (EMS) Report provides a summary of the entire snow sports marketplace monthly during the season presenting "The Big-Picture" of the snow sports industry through six reports yearly for August-October, November, December, January, February and March.
Read more.