The 2011 Snow Sports Market Intelligence Report is the most comprehensive report on snow sports sales, participation, and overall trends available in the snow sports market. It gives an unprecedented quantitative review of the most recent snow sports season--everything from detailed retail data in all product categories listed below, to the number of persons in the U.S. who participate in each snow sports discipline.
• Alpine Ski
• Snowboard
• Telemark Ski |
• Cross Country
• Backcountry Ski
• Snowshoe |
• Apparel
• Accessories |
FOUR REPORT VERSIONS ARE AVAILABLE:
- Snow Sports Market Intelligence Report – total market
- Women's Snow Sports Market Intelligence Report
- Kids Snow Sports Market Intelligence Report
- Mid-Season Snow Sports Market Intelligence Report
HOW CAN I USE IT?
The Snow Sports Market Intelligence Report is an invaluable resource for anyone building a business plan, sales strategy, marketing campaigns, negotiating credit, developing a budget, or just trying to learn about the snow sports business.
It provides answers to fundamental questions about the snow sports market, such as:
- How many people in the U.S. snowboard? By gender, age, income and education level?
- Are alpine ski sales increasing in specialty shops over the past four seasons?
- How many high-performance alpine boots were sold in specialty shops? Online? Chain stores?
- How many reverse camber snowboards were sold over the past four seasons? Is it sustainable?
- Which categories saw the highest increase in sales this season?
- How many cross country skis sold in the Outdoor market compared to the snow sports market?
- In which will a customer pay a higher price for their equipment?
Students, click here .
Non-Members, click here .
If you have any questions about this report or about the snow sports industry please contact Kelly Davis, SIA's Director of Research at KDavis@snowsports.org or by phone at 703.506.4224