Industry Press Releases

Salomon USA Appoints New Winter Sports Equipment Sales Director

Ogden, UT (May 24, 2012) -- Salomon, the leader in technical design and innovation in mountain sports has appointed Erik Anderson as Sales Director for Salomon USA Winter Sports Equipment to oversee alpine and Nordic ski equipment categories.

Burke Mountain Sold To Jay Peak Ownership Group

East Burke, VT (May 24, 2012) -- QBurke Mountain Resorts, LLC, a company headed by businessman Ariel Quiros has acquired Burke Mountain Resort.

ZEAL Optics Releases a Ground Breaking New Facebook Platform and Contest

Boulder, CO (May 22, 2012 ) -- ZEAL Optics has announced the release of a new Facebook app on Facebook.com/Zealoptics with the “Build Your Dream Trip, Find Your Escape Contest” that will give one lucky winner the vacation of a lifetime. The contest allows fans to upload pictures of their dream location and choose the best place for ZEAL’s next photo shoot. The winner will join ZEAL for three days and two nights in their dream location for a photo shoot and a one of a kind experience.

SIA Press Releases

Snow Sports Finishes Difficult Season Down

Washington, DC (May 16, 2012) -- Today, SnowSports Industries America (SIA) and The Leisure Trends Group released the most recent RetailTRAK™ numbers for March 2012, collected from the Point of Sale systems of more than 1,200 snow sports retailers. The snow sports market brought in $3.4B during the 2011/2012 season, $135M less than last season.

SIA Announces Sold-Out Booth Space for 2013 Snow Show

San Antonio, TX (May 9, 2012) -- Earlier today, SnowSports Industries America (SIA) announced to their Board of Directors the 2013 SIA Snow Show (Jan 31-Feb 3, 2013) had officially reached “sold-out” status for exhibitor booth space at the Colorado Convention Center. The announcement came during SIA’s annual spring Board of Directors meeting, being held this week in-conjunction with the NSAA (National Ski Areas Association) National Convention & Trade Show in San Antonio, Texas. Although Snow Show exhibitor booth space is currently sold-out, SIA will maintain a waiting list for interested companies.

Snow Sports Market Stayed Down in February

Washington, DC (April 10, 2012) -- SnowSports Industries America (SIA) and The Leisure Trends Group released the most recent RetailTRAK™ numbers for February 2012, collected from the Point of Sale systems of more than 1,200 snow sports retailers. Overall, snow sports retail sales are down 12% in units sold and down 4% in dollars sold, totaling $3.2B through the end of February. Equipment and accessories sales tumbled as snow conditions remained less than ideal throughout every region except for the Northwest. In fact, the lack of skiers and riders at resorts was apparent in the 30% decrease in rentals at retail shops.