Industry Press Releases

High Sierra Honored By USSA, SIA

Denver, CO (January 26, 2012) -- High Sierra Sport Company, a manufacturer of innovative bags and adventure travel luggage, was honored by the U.S. Ski and Snowboard Association (USSA) and SnowSports Industries America (SIA) with the Doc DesRoches Award. The award is presented annually by SIA and the USSA to recognize a national team supplier that has done an outstanding job in marketing the team's brands and athletes.

Holden Partners With Vice To Launch The Holden x Impossible Project

Portland, OR (January 26, 2012) -- Holden Outerwear is proud to announce a partnership with Brooklyn-based media company VICE in launching a collaboration with analog instant photography company, The Impossible Project. The collaboration will include a photography project titled Holden x Impossible that features ten chosen photographers to shoot and capture their vision of the Holden lifestyle.

First Degree Debuts with Sidecountry-specific Boots

Denver, CO (January 25, 2012) -- First Degree will debut at SIA with a collection of sidecountry-specific boots. The new brand aims to meet the needs of skiers who spend their days both inbounds and outside the access gates. And thanks to a team of industry veterans, First Degree is ready to perform not just on the slopes, but also on the sales floor.

SIA Press Releases

Two Days of Sunshine, Friends and Snow at SIA’s On-Snow Demo

Winter Park Resort, CO (January 31, 2012) -- SIA Snow Show’s 3rd annual On-Snow Demo/Ski-Ride Fest (Jan. 30-31) brought together a crowd of industry friends to enjoy blue bird skies and great snow at Winter Park Resort for the Alpine/Snowboard Demo & Ski-Ride Fest portion and nearby Devil’s Thumb Ranch for the Nordic Demo, with the latest in skate, cross-country, touring and snowshoe technology.

Packing Up, Heading Out for On-Snow Demo/Ski-Ride Fest at Winter Park/Devil’s Thumb

Denver, CO (January 29, 2012) -- Wrapping up the SIA Snow Show’s third year in Denver today, the industry seemed hopeful for spring storms and starting fresh next year. The 2012 SIA Snow Show, which ran from January 26-29, brought together snow sports industry reps from around the world to experience the once-a-year energy of 19,000+ attendees, 900+ brands, 3,340 booths, 114 new and returning exhibitors, and over 90% of the supplier market only found at the SIA Snow Show.

Industry Hits the Party Circuit at SIA Snow Show

Denver, CO (January 28, 2012) – With two days of the Show checked off, Day Three of the 2012 SIA Snow Show in Denver, Colorado, brought a weekend party vibe to the Show. Some attendees were recovering from the previous evening’s festivities, including the SIA Snow Fashion & Trends Show, while others were gearing up for another night on the town with industry friends.