Snowsports Industries America

SnowSports Industries America (SIA), established in 1954, is the national, non-profit, North American, member-owned trade association representing suppliers of consumer snow sports products with constituents in the retailer, rep and resort communities.

SIA produces the annual Snow Show, the largest global snow sports industry trade show and networking environment.

SIA's value, however, extends far beyond the six days of the Show. We also offer valuable data/research, discounts, marketing products, government affairs representation, services and programs, all to make our members and the industry more successful.

SIA Retail Members enjoy discounted benefits and exclusive research that not only save you money, but also offer insight into the snow sports industry to help your business grow and strengthen. Your Membership dues directly support the snow sports industry through consumer initiatives that drive participation, move product and influence the industry.


Maximizing Your Competitive Advantage

Knowing more than your competitors is always an advantage. Even better, SIA does all the work, and delivers the data right to you. Our comprehensive research reports feature information and insights that will help your business thrive. Explore our Research.

Improving Your Bottom Line

Your SIA Membership includes products, services and discounts that help you reduce expenses. We continually monitor and evaluate existing programs while seeking out new ways to help you save money and improve your bottom line. Learn About SIA Membership & Benefits.

Marketing Your Shop & Services

Unless you are telling them, your consumer base is never going to know what you have to offer them. At SIA, our resources can help you build and strengthen your shop's awareness among your customers - current, past and present. Browse our Valuable Resources.

Increasing Interest & Participation

Unless you are telling them, your consumer base is never going to know what you have to offer them. At SIA, our resources can help you build and strengthen your shop's awareness among your customers - current, past and present. Browse our Valuable Resources.

SIA Snow Show

Attend with over 1,000 brands at the industry's largest snow sports trade show.

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Join SIA Today

Get exclusive access to research, educational resources, workshops & more.

Become a Member »

SnowSports B2B

Streamline your next vendor search... access SIA supporting members here.

View B2B Resources »

SIA Industry Planner

Outline your schedule for the core months of the snow sports business season.

View Industry Planner »

Retailer to Consumer Marketing Guide

Discover marketing campaign ideas & tools for the entire snow season.

View the Guide »