Each year SIA recognizes specialty retailers, sales reps and industry suppliers in the US and Canada who have excelled in fostering relationships, moving product and setting their brand apart from the competition while pushing forward the passion and growth of snow sports.
Regional Rep of the Year
The SIA US and Canadian SnowSports Regional Rep of the Year recognizes sales reps in the snow sports industry that have successfully fostered relationships with retail storefronts to help move winter sports products. Nominations for this accolade came from snow sports retailers in the industry. The award winners are nominated and selected by retailers in the snow sports industry.
Retailer of the Year
The SIA US and Canada SnowSports Retailer of the Year Award is based upon a shop’s contribution to the growth of the snow sports industry, its promotional and marketing techniques and its success in the ski, snowboard, tele, cross country and/or snowshoe marketplace. The award winners are nominated and selected by suppliers and reps in the snow sports industry.
Industry Achievement Award
The Industry Achievement Award acknowledges dedication to the snow sports industry, willingness to support and partner with industry suppliers, leadership, and creativity within the industry.
Doc DesRoches Award
The Doc DesRoches award is presented annually by SIA and the USSA to recognize a national team supplier for innovation in marketing the team's brands and athletes.