Snowsports Industries America

SIA Rep of the Year Award

Northeast (ME/ VT/ NH/ MA/ RI/ CT)

Matt Jagemann

Approximately 20 years ago I decided to take on a role as a snowboard sales rep. I had pulled many years prior at a snowboard shop in Portsmouth NH called Slackers and working as a sub rep for Wayne Dills at the same time. Then came the time to go it alone and I picked up Santa Cruz snowboards as my first line.

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Northwest (WA/ OR/ ID/ MT/ AK)

Ryan Davis

I grew up on Whidbey Island in Washington State and my grandparents got me onto the ski bus for XMas in 1986. From there I started snowboarding early on and came back from a day at Mt. Baker raving to my folks. The next weekend we went up as a family and all fell in love with surfing on the snow. I could never get enough...

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Midwest (ND/ MN/ WI/ SD/ IA/ IL/ NE/ MO/ KS/ OK)

Tom Blair

I grew up skiing at Afton Alps Ski Area in Minnesota and starting racing at seven years old. I continued racing through high school and college eventually racing on the Peugeot Pro Ski Tour in the 70's and early 80's.

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South (WV/ VA/ KY/ TN/ NC/ SC/ GA/ AL/ MS/ FL/ AR/ LA)

Brad Decker

As a snow sports enthusiast since childhood, I began my career in the snow industry as a buyer and manager for the Virginia retailer,  Ski World. From 1995 to 2005 I worked with Nick Savage and his  team, learning the ins and outs of the retail side of the business.  During that time I cultivated many key business and customer  relationships – relationships I maintain today

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Rockies (WY/ UT/ CO/ NM/ TX)

Glen Morris

I grew up in Western Mass and started snowboarding in 1984 when my dad bought my first board  (Burton Performer Elite 150) after seeing an ad in Thrasher Mag.  I’ve been snowboarding ever since.

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Atlantic (NY/ PA/ NJ/ DE/ MD /DC)

Kent Fried

With the support of my family Sherri Matt and Shaina I was able leave the comfort of what was my career at the time to look towards my desired path in the snow sports industry. I accepted a position with a small but growing company Ovo Helmets in 2002 as the sales rep for the Mid-Atlantic region.

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West (Southern CA/ NV/ AZ/ HI)

Steve Brock

I was teaching and coaching at a ski resort and working as an area rep for a ski and boot company. I was offered the sales position with this company the previous rep was promoted to sales manager and I have been doing it ever since. 

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Eastern Lakes (MI/ OH/ IN)

Kevin Welborn

As a kid from the relative flatlands of Michigan and Ohio, I was introduced to skiing in the early 70,s by my Aunt, Uncle and cousins from Ohio on a trip with them to Snowtrails in Mansfield, OH. Then shortly there after, my parents took us to Skyline Ski Area in N Mich for our first family ski trip followed shortly by a great trek to Boyne. I instantly got the ski buz and aggressively embraced the sport as young kid growing up in the Mich/Ohio area.

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Northern CA

Will Lachenauer

I grew up in Fairport outside of Rochester in the very snowy Upstate New York region.   Winter sports were a way of life and served as a way for family to spend time together.  Like many in the Snow Sports industry, my current employment has roots in a car full of skis and a road trip across the country to find bigger mountains and deeper snow.

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