Snowsports Industries America

SIA Rep of the Year Award

Please keep an eye out for your next opportunity to vote for the Canadian Rep of the Year.




Atlantic (NY/ PA/ NJ/ DE/ MD /DC)

Rick Cherashore

I was born in Philadelphia Pa May 30, 1956. I graduated from Middlebury College with a BA in Economics in 1978. I have worked in the ski industry in many capacities since 1979, with long stints with McB Sports, K2, Raichle, Fischer, Blizzard, and continuing with Dalbello, Elan, Leki, Transpack, Hotronic, Boot Doc and Screamer Hats. My first job in the ski industry was at the Mogul Ski Shop in downtown Philadelphia during high school.

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Atlantic (NY/ PA/ NJ/ DE/ MD /DC)

Andy Correll

I live in upstate New York where my family, and our agency, is based. Cycling, skiing, snowboarding and running are my passions outdoors. I started out in the outdoor/snow sports industry 20+ years ago as an enthusiast. I have held just about every position in retail: sales associate, warehouse manager, assistant manager, buyer, shop owner, sub rep, and agency principle.

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Eastern Lakes (MI/ OH/ IN)

Rich Whinnie

When I was a kid, all I wanted was to be in the snow. My brothers and I would walk miles with our sleds in hand to the closest hill. It wasn't until I was 12 years old that I rode my first snowboard. I fell in love with it instantly and the next year my Mom bought me one for Christmas. From then on, I would spend 100+ days a year at my local resort aka my second home in Michigan, Nub's Nob.

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Midwest (ND/ MN/ WI/ SD/ IA/ IL/ NE/ MO/ KS/ OK)

Tim Parker

I started snowboarding in 1987 and after the first turn, I knew I wanted to somehow be involved in the snow sports industry.  I moved to Minneapolis and started working part time at Hoigaard’s selling winter sports equipment.  That opportunity turned into a full-time sales position in the ski/snowboard department where I also worked custom fitting ski boots.  Finally, I became the snowboard buyer for Hoigaard’s.

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Northeast (ME/ VT/ NH/ MA/ RI/ CT)

Bruce McDonald

After graduating college 1982 and spending the winter in Aspen, I moved to Denver to pursue a sales job in the ski industry. I started with Gerry Ski Wear located Denver 1983 as s Sales Coordinator- inside sales rep training position. Having my heart set on hard goods, moved to New England in the fall of 1983 to represent Dynamic Skis. In 1984 I took a sales rep position for Atomic and have not looked back since! 

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Northeast (ME/ VT/ NH/ MA/ RI/ CT)

John Whitcomb

I grew up in the Ford Sayre ski program in Hanover NH.  During High School I raced for Hanover High & Franconia Ski Club.   I also worked very part time with Jack Henderson at Carroll Reed Ski Shop, now owner of Henderson Ski Systems in Quechee VT - his laughter and spirit got me energized about the ski business. 

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Northern CA

Andy Miller

Born and raised in Girdwood, Alaska, grew up ski racing at Alyeska Resort. The son of 3rd generation retailers. I started working in a ski shop at 13 and fell in love with the industry. Supported myself through college by working at Bobo's Mogul Mouse in Reno and was hired to do race services for Dynastar/Lange/Look.

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Northwest (WA/ OR/ ID/ MT/ AK)

Tobey Crane

I grew up in Maine, skiing the Camden Snowbowl and Sugarloaf before driving out west in the early 70's, skiing all over, and falling in love with Sun Valley. We moved to Sun Valley in 1975 and I got my first taste of the ski business in 1979, when I started working locally with PRE skis, first tuning and hosting on-snow demos at Sun Valley, and then traveling to industry demos around the West.

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Rockies (WY/ UT/ CO/ NM/ TX)

Scott Sutton

I started working in the ski industry in 1987 at Perfect North Slopes in Lawrenceburg, IN - working in the rental shop mounting and tuning skis and snowboards.  During college I worked for ski and climbing shops to help pay for my undergraduate degree. In 1993 I moved to Boulder, CO were I worked as a buyer and manager for Neptune Mountaineering.

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South (WV/ VA/ KY/ TN/ NC/ SC/ GA/ AL/ MS/ FL/ AR/ LA)

Suzie Parnell

My husband and I started our Rep Group in 1978, the same year we got married. At that time we lived in Florida. We started out with outdoor brands, then crossed over into snow sports. Being a Florida girl, I fell in love with snow and snow skiing. It was the beginning of a very long and fulfilling journey, that we are happy to say, is still evolving.

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West (Southern CA/ NV/ AZ/ HI)

Jeff Darby

I grew up in Southern California loving sliding on snow. I started working retail in winter sports at Chicks Sporting Goods. Soon after starting that I realized you could make a living in this business as a rep. I knew that was what I wanted to do. After a little more retail seasoning at Mammoth Mountain Sport Shop I went to work for Rossignol as a Sales Associate.

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