education

SIA’s Education outreach is a year-round line up of seminars, workshops and online learning programs offered by SIA, structured to provide information on topics directly affecting business in the snow sports industry.

Ranging from global concerns like climate change to technology issues such as the internet, social site marketing to day-to-day business challenges like effective sales techniques, the SIA's Education outreach will deliver thought provoking speakers and content to help you do business better while anticipating trends in the marketplace.

MasterFit University- MasterFitUniversity.com

Sponsored by SIA, MasterFit University is the snowsports’ industry’s center for boot fitter education. Training is held across the U.S. each fall at various locations. MasterFit University attendees are trained in biomechanical examination and analysis techniques, advanced boot modification strategies, stance alignment and canting protocols and footbed making techniques that ensure skiers and snowboarders get boots that fit and perform to the max. With three program tracks, MasterFit U provides a full range of educational opportunities for retail and rental shop operators. www.masterfituniversity.com or (914) 944-9038.

Planning for Succession

The snow sports industry is filled with family-owned businesses.What happens when it is time for one generation to make way for the next? How can a family guarantee that the business, if transferred, will not only operate successfully, but thrive? Read more.

Show Seminars

If you missed the Seminars at the 2010 SIA Snow Show, take a run through the presentations on social media, sales training, marketing to women and ecommerce. Read more.

Vermont Ski Safety- Vermontskisafety.com

Vermont Ski Safety is the manufacturer of safety-related products for the snow sports industry and offers safety services and courses to help our industry become more affluent within our industry through research, workshops and training kits. For details, go to www.vermontskisafety.com.