Winter Sports Merchandising

Conveying the look and feel of your brand consistently and within all existing marketing elements is tough, and finding creative ways to merchandise that are easy to do and budget conscious is a challenge every season.

Thanks to the creativity and experience of our members, SIA is able to showcase some of the most innovative designs—from a store’s appearance, signage, POS material, textures all of the way to packaging—for collaborative, educational and inspirational purposes.

Should you have an interest in sharing your storefront’s merchandising efforts, new or old, tag us on Instagram @siasnowsports with #SIAmerch! We’d love to see what you are up to.

Ali LevySIA’s visual merchandising consultant Ali Levy provides retailers with unique insight on our blog, and we do our best to aggregate the best, most informative articles that will help you with specific merchandising details. For more information about her company, contact Ali directly at

SIA Merch Guides

The tools and resources necessary to achieve shopping nirvana.

View Merchandising Guides »

Snow Source: Merchandising see more »

Snow Source: Retailing see more »

Visual Merchandising Resource Library

To explore vendor and websites offering the various items below, simply click the plus sign to expand the list.


Online publications

Everything else:

  • Tag sales
  • Vintage stores
  • Home improvement stores, Lowes, Home Depot, Ikea, Target, Dollar and your local hardware stores.

SIA Merchandising Top Pins

  • Watch Barney's turn their window display into a winter wonderland (including an ice sculpture!)

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  • #DIY #oldskis #SIAmerch #merchandising #skiing

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  • I saw this display this week and loved the idea of a really big window inside a window display. Add curtains like they did here for a homey touch or consider painting the wood a bright crazy color. Then choose what product story you want to tell.

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  • #SIAmerch Monday Tip: Spring Thoughts. Check out these flowers made out of Dr. Seuss books! #Getinspired #merchandising

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