Cross-Industry RetailTRAK™

SIA and the Leisure Trends Group have worked together for over 30 years, providing the snow sports industry with exclusive market data detailed down to the brand, model, unit and dollar sale. SIA Members get free access to the RetailTRAK™ and Cross-Industry RetailTRAK ™  Dynamic Portals offering Topline Data and significantly reduced member rates for Brand Share Data.

The Cross-Industry RetailTRAK ™ Topline Reports and Dynamic Portal in addition to snow sports data, provide access to monthly data in the following outdoor/leisure market segments.

All data includes three years of continuous history and vital measures, such as, units and dollars sold, average retail selling price, inventory units and dollars, sell-through and retailer margin.

Reports are delivered via the TRAKView™ - a new, dynamic reporting platform including dashboards, interactive reports and online data-mining capabilities, including our RetailTRAK™ point-of-sale key metrics:

• Size of retail dollars and units
• Growth in unit and dollar sales at retail
• Average retail selling price
• Key price points
• Gender splits by category
• Gaining categories and losing categories
• Margins
• Inventory and sell-through

HOW CAN I USE tHEM?

Cross-Industry RetailTRAK ™ Topline Reports give SIA Members a competitive edge, whether you’re a supplier trying to design products with the attributes customers desire most, a Rep keeping track of the velocity of sales in a particular category, or a retailer looking for the hottest selling product categories in trail running shoes, freestyle snowboards, climbing harnesses, or another of hundreds of detailed categories.

Subscribers will be able to answer questions like:

• In the categories of business where I compete, where do I rank?
• What is my market share? What are the overall retail sales trends for my products over the past four seasons?
• Am I the dominating brand? If not, which brand is the top seller and by how many units?
• How many dollars?
• How do brands stack up by price point?
• Where am I? Where are the other brands?
• How many models and styles does each of my competitors offer, and how many am I offering by price?
• What is my average selling price by each price segment? Am I the highest or lowest price or in the middle? Do I have room to change (i.e. Would I gain share by lowering my price or increase profits by raising my price?)

SIA Supplier members can use this information to determine their competitive positions, conduct price point analyses, analyze trends by brand/product, analyze retail margins and inventory positions and much more. The data is gathered by accessing actual point-of-sale transactions from a geographically balanced national sample of over 1,000 independent specialty and sporting goods chain retail storefronts.

*This site is best viewed with Microsoft Internet Explorer 7.0 or Firefox 3.0. © 2013 “This report is the property of SnowSports Industries America, Incorporated (“SIA”), including all copyrights. All rights reserved. Use, reproduction or distribution in whole or in part by any means, including electronically, without prior written authorization of the copyright owner is strictly prohibited and is illegal (17 U.S.C. §501, et seq.). A monetary reward is provided to persons who provide conclusive evidence of illegal photocopying of this publication or transmission via facsimile. SIA members may use this report for internal business purposes.

If you’re currently doing business in other industries or interested on the selling and retail structure of these markets, the RetailTRAK™ Topline Reports are a must to help understand the marketplace and where it’s headed. If you have questions, please do not hesitate to contact SIA’s Research Director, Kelly Davis, at KDavis@snowsports.org.

Subscribers get unlimited access to data in all six markets. SIA members, current members of the Leisure Trends Retail Panels, and Leisure Trends Group Brand Share subscribers will continue to have access to the Cross-Industry RetailTRAK™ Dynamic Portal as an added benefit to their current SIA membership or Brand Share data subscription. Non-SIA member users need to subscribe on an annual basis for just $395.