Growing The Snow Sports Industry

Written by Sergio Zyman and Rob Smith, this definitive tool for the snow sports industry serves as a detailed marketing analysis and strategy plan for breaking down the barriers to increase participation in snow sports.

This report provides the industry with a framework of strategic planning, tactics and resources that each industry member can incorporate into their own existing marketing programs. A must read for every member. Available via email as a .PDF file. Contact Kelly Davis at 703.506.4224 or KDavis@snowsports.org, with any questions.