RESEARCH

In times of adversity good information is the key to survival. SIA’s research reports provide retail members with the information they need for strategic planning, market and competitive analysis, product development, pricing, P&L analysis, marketing campaign development, and forecasting.  Literally, you can take it to the bank.

SIA research offerings include: top line retail sales by sales channel, consumer opinions and behavioral patterns, weather pattern analysis, snow sports participation, and overall market analysis in the Annual Snow Sports Market Intelligence Report.  

Members receive the benefits of SIA's in-depth research at a fraction of the cost of doing it themselves, and at much lower costs than for-profit research companies charge. For details on SIA's research and surveys, contact Kelly Davis, SIA's Director of Research, KDavis@snowsports.org.  

Model for Success

The Model for Success is the result of year-long research project conducted on behalf of SIA. Learn the buying habits of your customer in this up-to-date analysis of the snow sports consumer, market trends, sales and merchandising recommendations to help stimulate business and more. Read the Executive Summary and Individual Reports.

Executive Market Summary

The EMS Report provides a summary of the entire snow sports marketplace monthly during the season.
Read more.

SIA Intelligence Report

The 2008 SIA Intelligence Report reports provides valuable insight into retail sales and participation trends, demographics for the snow sports market, weather, and more in the snow sports industry.  Read more.