SIA Snow Sports Fact Sheet

Following is the 2010 SIA Snow Sports Fact Sheet. These are statistics from SnowSports Industries America (SIA) and other sources. Click on one of the underlined phrases below to jump to that section.

If you need more information than is provided in this basic version, the SIA Snow Sports Intelligence Report is the source. The Snow Sports Intelligence Report is a more detailed report that paints a great overall picture of the snow sports industry with facts on participation, retail sales and resorts.  The 2010 SIA Snow Sports Intelligence Report is scheduled for release on September 7, 2010.

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Total Number of Snow Sports Participants

Season Alpine Snowboarding Cross Country 2006/07 10,362,000 6,841,000 3,530,000 2007/08 10,346,000 7,159,000 3,848,000 2008/09 10,919,000 7,421,000 4,157,000

Source: Physical Activity Council – SIA SnowSports Participation Report 2010 These figures represent participants who are 6+ years old and participated in a sport at least once during the 2008/09 season.

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Gender of Skiers and Snowboarders – 2008/09 Season

Gender Alpine Snowboard Cross Country Male 63.8% 70.3% 58.1% Female 36.2% 29.7% 41.9%

Source: Physical Activity Council – SIA SnowSports Participation Report 2010

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Age of Skiers and Snowboarders – 2008/09 Season

Age Alpine Snowboard Cross Country 6-12 9.9% 10.7% 7.3% 13-17 11.6% 21.2% 8.6% 18-24 13.1% 27.6% 11.0% 25-34 21.0% 24.8% 23.5% 35-44 17.6% 8.6% 14.8% 45-54 17.1% 5.8% 19.2% 55-64 7.4% 1.1% 9.8% 65+ 2.2% 0.2% 5.9%

Source: Physical Activity Council – SIA SnowSports Participation Report 2010

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Total Number of U.S. Skier-Visits (In Millions)

Season Northeast Southeast Midwest Rockies Pacific Total 2009/10 (preliminary) 13.3 6.1 7.8 20.1 12.4 59.7 2008-09 13.7 5.7 7.3 20.0 10.7 57.4 2007-08 14.1 5.2 8.1 21.3 11.4 60.1 2006-07 11.8 4.9 7.2 20.8 10.3 55.1 2005-06 12.5 5.8 7.8 20.8 11.9 58.8 2004-05 13.7 5.5 7.5 19.6 10.6 56.9 2003-04 12.9 5.6 7.8 18.9 11.9 57.0 2002-03 14.0 5.8 8.3 18.7 10.9 57.6 2001-02 12.2 5.0 7.0 18.1 12.1 54.4 2000-01 13.9 5.5 7.6 19.1 11.1 57.2

Source: National Ski Areas Association (NSAA) Kottke National End of Season Survey. The NSAA defines a skier/snowboarder visit as one person visiting a ski area for all or any part of a day or night one time. This includes full-day, half-day, night, complimentary, adult, child, season and any other ticket type that gives one the use of an area’s facility. Kottke numbers will be available from NSAA in late August 2010 for the 2009/10 season.

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Products Purchased at Snow Sports Specialty Stores

Season Apparel Equipment Accessories Total 2009-10 $582,547,354 $561,816,248 $632,370,255 $1,776,733,856   32.8% 31.6% 35.6% 100% 2008-09 $598,726,870 $523,832,218 $585,355,794 $1,707,914,882   35.1% 30.7% 34.2% 100% 2007-08 $664,251,136 $563,733,716 $624,826,402 $1,852,811,254   35.8% 30.4% 33.7% 100% 2006-07 $622,598,729 $563,622,139 $586,422,337 $1,772,643,206   35.1% 31.8% 33% 100% 2005-06 $579,172,886 $617,690,007 $599,325,160 $1,796,188,053   32% 36% 32% 100% 2004-05 $546,487,808 $622,995,217 $562,564,919 $1,732,047,944   32% 36% 32% 100% 2003-04 $513,937,507 $641,456,028 $556,509,695 $1,711,903,230   30% 37% 33% 100% 2002-03 $475,820,613 $662,773,389 $569,085,259 $1,707,679,261   28% 39% 33% 100%

Source: SIA SnowTRAK - August 1 to March 31 – 2002-03 to 2009-10

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Products Purchased Online

Season	Apparel	Equipment	Accessories	Total
2009-10	$298,729,338	$132,439,566	$166,220,158	$597,389,063
% of online market	50%	22.2%	27.8%	100%
2008-09	$278,791,332,	$115,219,427	$152,503,267	$546,514,025
% of online market	51%	21%	28%	100%
2007-08	$258,847,926	$113,166,387	$119,732,372	$491,746,685
% of online market	53%	23%	24%	100%
2006-07	$189,418,120	$64,408,888	$83,635,678	$337,462,685
% of online market	56%	19%	25%	100%

Source: SIA SnowTRAK - August 1, 2009 to March 31, 2010

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Selected Product Sales Trends at All Snow Sports Retail Shops

Product	08-09 Season	09-10 Season	Change in Units
Adult Twin Tip Skis  (Flat Skis)	68,248	72,129	5.7%
Adult Alpine Fat (80+mm waist)	65,900	82,787	25.6%
All Alpine Skis	619,605	595,653	-3.9%
Alpine Ski Systems	226,854	231,545	2.1%
Snowboards	552,548	533,151	-3.5%
Randonee/AT Ski Equipment	20,218	22,426	10.9%
Gloves	2,873,451	2,830,632	-1.5%
Helmets	997,718	1,228,506	23.1%
Insulated Parkas	1,645,141	1,741,573	5.9%
Winter Boots	876,795	1,007,251	14.9%
Snowboard Apparel	1,739,107	1,635,620	-6.0%

Source: SIA SnowTRAK - August 1, 2009 to March 31, 2010