SIA Snow Sports Fact Sheet
Following is the 2009 SIA Snow Sports Fact Sheet. These are statistics from SnowSports Industries America (SIA) and other sources.
If you need more information than is provided in this basic version, the 2009 SIA Snow Sports Intelligence Report is the source. The Snow Sports Intelligence Report is a more detailed report that paints a great overall picture of the snow sports industry with facts on participation, retail sales and resorts. The 2009 SIA Snow Sports Intelligence Report is scheduled for release on September 8, 2009.
Total Number of Snow Sports Participants
| Year |
Alpine |
Snowboarding |
Cross Country |
| 2008 |
6,514,000 |
5,854,000 |
1,578,000 |
| 2007 |
5,494,000 |
5,063,000 |
1,665,000 |
| 2006 |
6,394,000 |
5,204,000 |
2,560,000 |
| 2005 |
6,900,000 |
5,987,000 |
1,873,000 |
| 2004 |
5,903,000 |
6,572,000 |
2,352,000 |
| 2003 |
6,772,000 |
6,309,000 |
1,935,000 |
| 2002 |
7,402,000 |
5,589,000 |
2,202,000 |
| 2001 |
7,660,000 |
5,343,000 |
2,337,000 |
| 2000 |
7,392,000 |
4,347,000 |
2,338,000 |
|
Source: National Sporting Goods Association, 2008 Sports Participation Study
These figures represent participants who are 7+ years old and participated in a sport more than once during the calendar year 2008. For questions on participation, please contact NSGA at (847) 296-NSGA or info@nsga.org.
Gender of Skiers and Snowboarders - 2008 calendar year
| Gender |
Alpine |
Snowboard |
Cross Country |
| Male |
62.3% |
71.9% |
48% |
| Female |
37.7% |
28.1% |
52% |
|
Source: National Sporting Goods Association (NSGA), 2008 Sports Participation Study
Age of Skiers and Snowboarders - 2008 calendar year
| Age |
Alpine |
Snowboard |
Cross Country |
| 7-11 |
13% |
19.9% |
5.4% |
| 12-17 |
18.1% |
26.6% |
5.8% |
| 18-24 |
15.6% |
22.6% |
7.9% |
| 25-34 |
15.4% |
16.8% |
13.3% |
| 35-44 |
16.4% |
8.1% |
22.1% |
| 45-54 |
16.1% |
2.8% |
17.6% |
| 55-64 |
2.5% |
1% |
14.6% |
| 65-74 |
1.7% |
0% |
9.6% |
| 75+ |
.1% |
0% |
3.7% |
|
Source: National Sporting Goods Association (NSGA), 2008 Sports Participation Study
Total Number of U.S. Skier/Rider Visits (In Millions)
| Season |
Northeast |
Southeast |
Midwest |
Rockies |
Pacific |
Total |
| 2008-09 |
13.7 |
5.7 |
7.3 |
20.0 |
10.7 |
57.4 |
| 2007-08 |
14.1 |
5.2 |
8.1 |
21.3 |
11.4 |
60.5 |
| 2006-07 |
11.8 |
4.9 |
7.2 |
20.8 |
10.3 |
55.1 |
| 2005-06 |
12.5 |
5.8 |
7.8 |
20.8 |
11.9 |
58.8 |
| 2004-05 |
13.7 |
5.5 |
7.5 |
19.6 |
10.6 |
56.9 |
| 2003-04 |
12.9 |
5.6 |
7.8 |
18.9 |
11.9 |
57.0 |
| 2002-03 |
14.0 |
5.8 |
8.3 |
18.7 |
10.9 |
57.6 |
| 2001-02 |
12.2 |
5.0 |
7.0 |
18.1 |
12.1 |
54.4 |
| 2000-01 |
13.9 |
5.5 |
7.6 |
19.1 |
11.1 |
57.2 |
|
Source: National Ski Areas Association (NSAA) Kottke National End of Season Survey. The NSAA defines a skier/snowboarder visit as one person visiting a ski area for all or any part of a day or night one time. This includes full-day, half-day, night, complimentary, adult, child, season and any other ticket type that gives one the use of an area’s facility. Kottke numbers will be available from NSAA in late August 2009 for the 2008-09 season.
Products Purchased at Snow Sports Specialty Stores
| Season |
Apparel |
Equipment |
Accessories |
Total |
| 2008-09 |
$598,726,870 |
$523,832,218 |
$585,355,794 |
$1,707,914,882 |
| |
35.1% |
30.7% |
34.2% |
100% |
| 2007-08 |
$664,251,136 |
$563,733,716 |
$624,826,402 |
$1,852,811,254 |
| |
35.8% |
30.4% |
33% |
100% |
| 2006-07 |
$622,598,729 |
$563,622,139 |
$586,422,337 |
$1,772,643,206 |
| |
35.1% |
31.8% |
33% |
100% |
| 2005-06 |
$579,172,886 |
$617,690,007 |
$599,325,160 |
$1,796,188,053 |
| |
32% |
36% |
32% |
100% |
| 2004-05 |
$546,487,808 |
$622,995,217 |
$562,564,919 |
$1,732,047,944 |
| |
32% |
36% |
32% |
100% |
| 2003-04 |
$513,937,507 |
$641,456,028 |
$556,509,695 |
$1,711,903,230 |
| |
30% |
37% |
33% |
100% |
| 2002-03 |
$475,820,613 |
$662,723,389 |
$569,085,259 |
$1,707,679,261 |
| |
28% |
39% |
33% |
100% |
|
Source: SIA Retail Audit - August 1 to March 31 - 2002-03 to 2008-09
Products Purchased Online
| Season |
Apparel |
Equipment |
Accessories |
Total |
| 2008-09 |
$278,791,332 |
$115,219,427 |
$152,503,267 |
$546,514,025 |
| % of Market |
51% |
21% |
28% |
100% |
| 2007-08 |
$258,847,926 |
$113,166,387 |
$119,732,372 |
$491,746,685 |
| % of Market |
53% |
23% |
24% |
100% |
| 2006-07 |
$189,418,120 |
$64,408,888 |
$83,635,678 |
$337,462,685 |
| % of Market |
56% |
19% |
25% |
100% |
Source: SIA Retail Audit - August 1, 2008 to March 31, 2009
Selected Product Sales Trends at All Snow Sports Retail Shops
| Product |
07-08 Season
|
08-09 Season
|
Change in Units |
| Twin Tip Skis (Flat Skis) |
64,750 |
62,777 |
-3.0% |
| All Alpine Flat Skis |
416,137 |
398,192 |
-4.3% |
| Alpine Ski Systems |
263,121 |
229,380 |
-12.8% |
| Snowboards |
543,403 |
528,566 |
-2.7% |
| Randonee/AT Ski Equipment |
16,921 |
19,656 |
16.2% |
| Gloves |
2,888,615 |
2,946,345 |
2.0% |
| Helmets |
916,421 |
950,017 |
3.7% |
| Snowboard Tops |
726,910 |
772,216 |
6.2% |
| Fleece (includes vests) |
2,624,929 |
2,715,269 |
3.4% |
| Softshell Parkas |
567,034 |
582,613 |
2.7% |
Source: SIA Retail Audit - August 1, 2008 to March 31, 2009