Snow Sports Market Intelligence Report

The SIA Snow Sports Market Intelligence Retail Report provides valuable insight into retail sales and participation trends, demographics, analysis of buying power, and comprehensive view of sales of equipment, apparel, and accessories sold in the snow sports marketplace. This highly valuable information is available from no other source.

Additionally, this report includes a comprehensive benchmarking tool for retailers to compare critical aspects of their business including product diversity, margins, yield per square foot, years in business, and much, much more.

This report is FREE to all SIA Retailer Members. Contact Patricia Grenke at PGrenke@snowsports.org for member access. The Non-Member price is $425. SIA Retailer Membership dues are $199 and include FedEx, HR/Management Consulting and other benefits. View all Member Benefits here.

Here’s a small sample of facts you will find in the report:

• Compared to other specialty retailers are you above or below average for yield per square foot, how does your margin on skis compare to other specialty shops?
• 34% of core participants would definitely buy new equipment if they believed it would improve their performance on the mountain.
• The average ski specialty shop has been open for 30 years.
• Online sales account for less than 20% of all dollars sold in snow sports channels.
• On average, 35% of snow sports apparel, equipment and accessories are sold in December.

This Report, developed specifically for retailers, is available for the first time in Fall 2009.

If you have any questions about this report or about the snow sports industry please contact Kelly Davis, SIA’s Director of Research at KDavis@snowsports.org or by phone at 703.506.4224.