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686 Announces New Team Riders!
2/8/2012
Los Angeles, CA (February 8, 2012) -- Please join the 686 family in welcoming some new members to the roster of the Global Pro and Global Am team! Canadian Phil Jacques, and Minnesota’s Ryan Paul round out the North American recruits; while Benoit Thomas Javid, Mario Wanger, and Felix Cadiou will all be flying the 686 flag in Europe for the remainder of the 2012 season and beyond.
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POC Sports Renews as Official Supplier to PSIA-AASI
2/7/2012
Lakewood, CO (February 7, 2012) -- POC Sports and the Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) have renewed their Official Supplier partnership in the helmet, eyewear, and body armor category through 2016.
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K2 Sports Donates $25K to Youth Charity SOS Outreach
2/7/2012
Seattle, WA (February 7, 2012) – Anthony De Rocco, President and CEO of K2 Sports, presented youth development charity SOS Outreach with a check for $25,000 to demonstrate K2’s support for programs that get youth from diverse demographic backgrounds outdoors. During a time of changing demographics in the snow sports industry, K2 Sports is taking a leadership role in recognizing and addressing the needs of an increasingly diverse outdoor market.
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Holden teams up with The Impossible Project, limited edition Polaroid camera kits to come
2/1/2012
Portland, OR (February 1, 2012) -- Holden X Impossible will be releasing custom made limited edition Holden-branded Polaroid camera kits featuring one of the most highly embraced cameras by any analog instant photography enthusiast: The SX-70. Produced in 1972, the camera is the first analog single lens reflex camera to use the one-step self-processing film. It is one of the most sought after analog instant cameras and has attracted renowned names like Pop Artist, Andy Warhol and Modern Designers, Charles and Ray Eames.
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High Sierra Honored By USSA, SIA
1/26/2012
Denver, CO (January 26, 2012) -- High Sierra Sport Company, a manufacturer of innovative bags and adventure travel luggage, was honored by the U.S. Ski and Snowboard Association (USSA) and SnowSports Industries America (SIA) with the Doc DesRoches Award. The award is presented annually by SIA and the USSA to recognize a national team supplier that has done an outstanding job in marketing the team's brands and athletes.
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