Retail Marketing Kit
"If you build it, they will come." If only it were that easy. Today, consumers have more options and distractions than ever before, and it's even more challenging to get their attention. You have to work harder to reach potential customers and we've compiled research and information to help you do it.
In recent years, sales of sliding devices have been decreasing. SIA initiated a mass-market research study to understand the sales decline and how to stop it. The study showed us a new way of thinking about the snow sports industry and It helped us gain a better understanding of consumers – what matters to them and their buying habits. And those results became SIA's Model for Success. With this new understanding, and with the help of marketing and advertising professionals, comes the Retail Marketing Kit.
This media guide puts years of research and experience in your hands. It will help you make the most of your budget and determine the best media vehicles for your advertising message. Results show that a mix of media – for example, running a newspaper ad and sending out direct mail and emails – can help you reach more of your audience and reach them more often. Keep in mind this is not a comprehensive recommendation, because your objectives and challenges are unique. This is an overview to help you make better media decisions.
Once you've chosen your media plan, you'll need advertising to bring it to life. We've provided creative advertising elements to help you build the marketing pieces you want, with the right messages. We've provided headlines and copy points designed to help you easily market your shop effectively and authentically throughout the year. These elements can be downloaded to your computer to help you build your own advertising.
Download information on various SIA initiatives and use these materials in your marketing and advertising campaigns.
Finding creative ways to merchandise that are easy to do, budget-conscious and innovative is always challenging. SIA has partnered with visual merchandising consultant Ali Levy, to provide retailers with some fresh merchandising ideas for increasing sales and interest with consumers.