SIA Advertising - SnowSports Retailers - SnowSports Industries America

Magazine Advertising

When you are looking to reach a specific audience with a brand message, you should consider magazine advertising. With a defined audience, glossy 4C format and extended shelf life, magazines are a high profile vehicle for showcasing your brand.

Yellow Pages Advertising

If you are looking to establish a presence and let people know that you are open for business in a defined geographic area, then Yellow Pages should be a part of your marketing plan.

Flyer Advertising

Flyers are a great way to reach your local audience with a sales or promotional message quickly and inexpensively.

Radio

An excellent medium for advertising sales and promotions, as well as creating awareness for your store, whether you choose to record a commercial or air a live read on a radio station.

Targeted Letters

Letters allow you to communicate a longer message in a more personal manner. However, they do require a bit more initiative from the reader to open the envelope and read the letter. If you choose to do a letter, you should clearly identify yourself as the sender and even consider printing a portion of your message on the outside of the envelope.

Banners

Banner ads are effective for both branding and driving response. Depending upon the message and call to action, they can accomplish either. If you are running a promotion or just want to build awareness of your brand, you should consider online advertising.

Postcards

The postcard format allows you to communicate your message at a glance and requires the recipient to do very little. If you have a simple offer that does not require an extensive explanation, you should consider using this format.

Email Blast

Email blasts are a great way to stay connected with your current customers and to reach out to new ones. They can help drive traffic to a website and work well to drive traffic to a physical location. If you would like to try online advertising and don’t have a website, email blasts are good place to start.

Social-Marketing

With all of the paid media channels available to advertisers, isn’t it nice to know that there is a way to communicate with your customers that won’t cost you anything. You’ve heard everyone talking about, it’s called Social Marketing.

Local Search

Getting “found” online by potential customers is crucial to your business. Optimizing your local search presence is easy, affordable and efficient. Verifying your business location and information, “claiming” pages and locations on social applications (apps) and getting listed in popular online directories are great ways to get started.

Newspaper Advertising

When you are looking to reach a broad audience quickly to advertise a sale or promotion, then you should consider newspaper as part of your media mix. With short lead times, typically 2-3 days, and the ability to run multiple ads in a week, your message can reach your audience quickly and keep your product top-of-mind during key sales periods.