Targeted Letters

Letters allow you to communicate a longer message in a more personal manner. However, they do require a bit more initiative from the reader to open the envelope and read the letter. If you choose to do a letter, you should clearly identify yourself as the sender and even consider printing a portion of your message on the outside of the envelope.

Postcards

The postcard format allows you to communicate your message at a glance and requires the recipient to do very little. If you have a simple offer that does not require an extensive explanation, you should consider using this format.