The Mountain Knows

The Mountain Knows campaign puts the findings from Model For Success to work for you in an advertising campaign. One of the major findings from Model For Success is that customers are more likely to buy new gear if you tell them why it's better than their old gear. And The Mountain Knows does just that by using the voice of the mountain; the one who's seen it all, combined with outdated photography to convey how equipment advances can help your customers have more fun on the mountain.

A variety of executions including posters, postcards and body copy and headlines are available for your use, including those that focus on hardgoods, softgoods, kid's and women's equipment, tune-ups, vacation, experience and some that position you as the local snow sports expert.

Posters

Each of the available posters can be downloaded, printed and posted around your store. Place them in dressing rooms, on the wall behind the register or anywhere your customers will see them. The visuals featuring outdated clothing and equipment coupled with smart and funny headlines are sure to get noticed.

Postcards

Four customizable postcards are available. You can add your store info and body copy including an offer if your store is running a special promotion. We recommend offers that position you as the local expert. For example offering tune-ups or announcing that you just received a shipment of the latest boots and are offering free boot fittings and a special on new bindings.

Headlines & Body Copy

There are 19 different headline and body copy combinations and suggested call to action/offer copy that can be used in print advertising, postcards or as HTML blasts.