Snowsports Industries America

Member-Owned, Industry Inspired. We Are Your Snow Sports Association


SIA has been the voice of the snow sports industry for over 60 years. Focused on the growth and development of snow sports, strengthening our businesses and bringing new ones into the market, we’ve worked together with the help and guidance from our members and committees to provide the industry with a strong, independent association. Your Association.

SIA produces the annual Snow Show and On-Snow Demo, the largest global snow sports industry trade show and networking environment on and off the snow. SIA's value, however, extends far beyond the six days of the Show. We also offer valuable data/research, discounts, marketing products, government affairs representation, services and programs, all to make our members and the industry more successful.

We organize our Member’s Benefits into 4 areas to explain the value we deliver to your business.

Maximizing Your Competitive Advantage

Knowing more than your competitors is always an advantage. Even better, SIA does all the work, and delivers the data right to you. Our comprehensive research reports feature information and insights that will help your business thrive. Explore our Research.

Research & Surveys

Maximizing Your Competitive Advantage

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Knowing more than your competitors is always an advantage. Even better, SIA does all the work, and delivers the data right to you, free or at significantly discounted rates.

Your SIA Membership includes products, services and discounts that help you reduce expenses. We continually monitor and evaluate existing programs while seeking out new ways to help you save money and improve your bottom line.

Resources

Marketing Your Brand and Product

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Unless retailers are buying and keeping your products in stock, consumers are never going to know what you have to offer them. At SIA, our resources can help you build and strengthen your brand’s awareness among retail buyers, consumers and media.

Consumer Initiatives

Increasing Participation in Snow Sports

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Increasing participation is one of the most important things we can do to ensure the continued growth of our industry. To that end, a percentage of your member dues go toward supporting consumer initiatives. We also encourage and appreciate your help in spreading the word about our consumer programs and resources to your customers.