SnowSports Industries America (SIA), established in 1954, is the national, non-profit, North American, member-owned trade association representing suppliers of consumer snow sports products with constituents in the retailer, rep and resort communities.
SIA produces the annual Snow Show, the largest global snow sports industry trade show and networking environment. SIA's value, however, extends far beyond the six days of the Show. We also offer valuable data/research, discounts, marketing products, government affairs representation, services and programs, all to make our members and the industry more successful.
Knowing more than your competitors is always an advantage. Even better, SIA does all the work, and delivers the data right to you. Our comprehensive research reports feature information and insights that will help your business thrive. Explore our Research.
Your SIA Membership includes products, services and discounts that help you reduce expenses. We continually monitor and evaluate existing programs while seeking out new ways to help you save money and improve your bottom line. Learn About SIA Membership & Benefits.
Unless retailers are buying and keeping your products in stock, consumers are never going to know what you have to offer them. At SIA, our resources can help you build and strengthen your brand’s awareness among retail buyers, consumers and media. Learn More Here.
Increasing participation is one of the most important things we can do to ensure the continued growth of our industry. To that end, a percentage of your member dues go toward supporting consumer initiatives. We also encourage and appreciate your help in spreading the word about our consumer programs and resources to your customers. Learn about our different Consumer Initiatives.