Volcom began in 1991 and has since been spreading their philosophy, “Youth Against Establishment”. Volcom is a family of people not willing to accept the suppression of the established ways.
Skullcandy was founded in 2003 by Rick Alden in Park City, UT with the goal of designing music listening products that fit into an active action sports lifestyle. With a background in snowboarding and action sports, Alden envisioned a music need in the board sports market.
Founded in 1935, Descente is a worldwide manufacturer and designer of high-end ski apparel for the athlete who values form, function, and fashion.
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts.