Marketing Opportunities

Focuses on three major objectives: to drive attendance and participation to the SIA Snow Show; communicate effectively with the snow sports industry; and create broad awareness of member brands, the snow sports culture and member products to mass media via public relations.

Trade Show Advertising/Sponsorship

Advertising and sponsorship opportunities for the 2010 SIA Snow Show will be posted by Summer, 2009.

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Blast Email Service

SIA staff has spent over 6 years building a quality database of over 10,000 email addresses for winter sports retailers and resorts across North America, and it continues to grow.

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Mailing List

SIA maintains a highly accurate database of over 10,000 retail storefronts in the US and Canada. It primarily contains snow sports retailers and resorts but also features other types of businesses that purchase snow sports products for retail sale, promotional use, rental or even staff uniforms.

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Optional Brand Listing

Increase brand exposure by promoting ALL your brands in all SIA printed and digital applications.

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SIA Newsletter Advertising

The SIA newsletter is a digital association news piece that provides information to SIA members on SIA and industry news, research statistics, SIA consumer programs, member trends and relevant information to enhance your industry and SIA knowledge.

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Trade Public Relations

Public relations efforts help heighten awareness of winter sports and our member’s products. SIA has developed an extensive public relations program with a main focus of increasing exposure of winter sports products with the end result of increased product sales.

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SIA Directory Logos & Ad Pages

2010 SIA Directory - It’s frequently called the “industry phone book” or the “snow-sports yellow-pages”.  Regardless of the name, it’s the most widely used industry resource for your customers, retailers, media, suppliers, resorts and various industry groups.

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NEW: Estes Discount Program

Save up to 45% on freight forwarding and customs brokerage.  Learn more.

Membership has its benefits

Save up to 70% with SIA member discount programs. Learn more.

2010 SIA Online Directory

The guide to the snow sports industry. Read more.

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