RESEARCH
In times of adversity good information is the key to survival. SIA’s research reports provide supplier members with the information they need for strategic planning, market and competitive analysis, product development, pricing, P&L analysis, marketing campaign development, and forecasting. Literally, you can take it to the bank.
SIA research offerings include: retail sales by sales channel, wholesale sales and orders, cost of doing business and compensation benchmarking, consumer opinions and behavioral patterns, weather pattern analysis, snow sports participation, uniform and rentals trends including qualified sales leads, and overall market analysis in the Annual Snow Sports Market Intelligence Report.
Members receive the benefits of SIA's in-depth research at a fraction of the cost of doing it themselves, and at much lower costs than for-profit research companies charge. For details on SIA's research and surveys, contact Kelly Davis, SIA's Director of Research, KDavis@snowsports.org.