Sales by State
SIA presents Sales by State data in three separate tables including Sales by State (Total Dollars), Sales by State Per Capita, and Sales by Region. The data contained in these tables shows state by state and national sales patterns of snow sports equipment, apparel and accessories. Each table represents a different view of aggregated data gathered for the SIA Retail Audit between August and March every year. Population data from the 2006 U.S. Census Bureau Population Estimates by State was used to calculate sales per capita for each state. States are grouped into nine different regions for Sales by Region data. Each table contains Alpine equipment and apparel categories, snowboard equipment and apparel categories, and accessories category.
Sales by State
These numbers represent the total sales of snow sports equipment, apparel and accessories for each state. California, Colorado, New York, Texas, and New Jersey rounded out the top five states in total snow sports retail receipts for the 2006/07 season. These top five states accounted for more than 30 percent of all snow sports retail sales in the 2006/07 Winter season. Click here for report.
Sales by State per Capita
These numbers represent the total sales of snow sports equipment, apparel and accessories per capita in each state. This year, Vermont topped the total spending per capita list with more than $76.00 spent per person on all snow sports retail goods. Colorado was second on the list at $53.00 per person, and Idaho, Utah, and New Hampshire rounded out the top five states in the rankings. Meanwhile, Floridians spent just $2.09 per person on snow sports goods and was 45th in the sales per capita rankings despite being ranked 19th in total retail sales. Hawaii, Louisiana, Alabama, and Mississippi rounded out the bottom five in the rankings for sales per person. Those states’ per capita sales rankings remained the same when analyzed for alpine and snowboard equipment, accessories, and apparel categories, but not for Nordic Equipment. Click here for report.
Sales by Region
These numbers represent the total sales of snow sports equipment, apparel and accessories for each U.S. region. In the 2006/07 Winter season, he Pacific States led by California had the highest dollar totals in retail sales of snow sports goods totaling over $514 million during the 2006/07 USA Winter sports season. The Mountain region followed closely with about half a billion dollars in retail receipts. New England lagged behind this season as the snow was a late arrival on the slopes and total sales for the season were down about 20 percent. Nationally, the snow sports market was fairly neutral with a gain of about 1.8 percent driven hardest by apparel sales as the Mountain and Pacific regions made up for New England’s losses. Click here for report.