Growing The Snow Sports Industry
This report looks back at the original Growing the Snow Sports Industry project, written in 2000, which looked for ways to breakdown the industry barriers and increase snow sports participation. SIA took a look back at the report in 2011 to see how things have remained the same and how they have changed. Revisiting Growing the Snow Sports Industry offers valuable insight on how we can work to ensure that the snow sports industry continues to grow through measuring current consumer behavior and trends.
If you are looking to grow your organization, this report provides a framework of strategic planning, tactics and resources that you can incorporate into your existing marketing program.
- Snow sports are feeling more competition from other sports as participants have endless options of recreational activities, including soccer leagues, basketball, new leisure activities for family and virtual recreation on the Internet.
- Myth: there is a single, silver bullet advertising message that could appeal to and motivate the vast majority of current and potential skiers/snowboarders to participate more.
- Businesses should utilize children as motivating factors in families; make participation of kids more convenient and less costly for parents.
- You will find greater success by narrowing in on your target audience rather than blasting a message to a large, unknown audience.
A must read for the entire industry. Download now.
Contact Kelly Davis at 703.506.4224 or KDavis@snowsports.org, with any questions.