SnowSports RetailTRAK™ Brand Share Reports
SIA and the Leisure Trends Group have worked together for over 30 years, providing the snow sports industry with exclusive market data detailed down to the brand, model, unit and dollar sale.
Many business situations call for a deeper level of market data that measures sales at the brand and model level. SIA’s Snow Sports RetailTRAKTM Brand Share Reports subscription provides this level of data for six categories and a total of 36 product segments, including those below. Subscribers can view sales in dollars and in units, inventories, sell-through, average cost, average price, and margins for sales in specialty shops, online, and in chain stores. The data is delivered to a dynamic portal on a monthly basis throughout the snow sports season (August through March).
How Can I Use It?
SIA's Brand Share Reports give SIA Members a competitive edge, whether you’re a supplier trying to design products with the attributes customers desire most, a Rep keeping track of the velocity of sales in a particular category, or a retailer looking for the hottest selling product categories in trail running shoes, freestyle snowboards, climbing harnesses, or hundreds of detailed categories.
Subscribers will be able to answer questions like:
- In the categories of business where I compete, where do I rank?
- What is my market share? What are the overall retail sales trends for my products over the past four seasons?
- Am I the dominating brand? If not, which brand is the top seller and by how many units?
- How many dollars?
- How do brands stack up by price point?
- Where am I? Where are the other brands?
- How many models and styles does each of my competitors offer, and how many am I offering by price?
- What is my average selling price by each price segment? Am I the highest or lowest price or in the middle? Do I have room to change (i.e. Would I gain share by lowering my price or increase profits by raising my price?)
You will need a User ID and Password assigned by SIA to view* this information. Contact Chris Semon at SIA for more information at 703-506-4211 or Chris@snowsports.org.
*This site is best viewed with Microsoft Internet Explorer 7.0 or Firefox 3.0. © 2013 "This report is the property of SnowSports Industries America, Incorporated ("SIA"), including all copyrights. All rights reserved. Use, reproduction or distribution in whole or in part by any means, including electronically, without prior written authorization of the copyright owner is strictly prohibited and is illegal (17 U.S.C. §501, et seq.). A monetary reward is provided to persons who provide conclusive evidence of illegal photocopying of this publication or transmission via facsimile. SIA members may use this report for internal business purposes.