SIA Snow Sports Fact Sheet
Following is the 2011 SIA Snow Sports Fact Sheet. These are statistics from SnowSports Industries America (SIA) and other sources.
If you need more information than is provided in this basic version, the SIA Snow Sports Market Intelligence Report is the source. The Snow Sports Market Intelligence Report is a more detailed report that paints a great overall picture of the snow sports industry with facts on participation, retail sales and resorts. The 2011 SIA Snow Sports Market Intelligence Report was released in August, 2011. If you are looking for more information, please contact Anovia Daniels at ADaniels@snowsports.org.
The 2010/11 winter season was a record year for the snow sports industry. To find out more, view the State of the Industry Research Videos.
Total Number of Snow Sports Participants
| Season |
Alpine |
Snowboarding |
Cross Country |
| 2006/07 |
10,362,000 |
6,841,000 |
3,530,000 |
| 2007/08 |
10,346,000 |
7,159,000 |
3,848,000 |
| 2008/09 |
10,919,000 |
7,421,000 |
4,157,000 |
| 2009/10 |
11,504,000 |
8,196,000 |
4,530,000 |
|
Source: Physical Activity Council – 2011 SIA SnowSports Participation Report. These figures represent participants who are 6+ years old and participated in a sport at least once during the 2009/10 season.
Gender of Skiers and Snowboarders – 2009/10 Season
| Gender |
Alpine |
Snowboard |
Cross Country |
| Male |
60% |
66% |
55% |
| Female |
40% |
34% |
45% |
|
Source: Physical Activity Council – 2011 SIA SnowSports Participation Report.
Age of Skiers and Snowboarders – 2009/10 Season
| Age |
Alpine |
Snowboard |
Cross Country |
| 6-12 |
10% |
10% |
9% |
| 13-17 |
11% |
21% |
8% |
| 18-24 |
15% |
23% |
13% |
| 25-34 |
20% |
24% |
22% |
| 35-44 |
20% |
12% |
18% |
| 45-54 |
16% |
8% |
17% |
| 55-64 |
5% |
2% |
9% |
| 65+ |
2% |
0% |
4% |
|
Source: Physical Activity Council – 2011 SIA SnowSports Participation Report
Total Number of U.S. Skier-Visits (In Millions)
| Season |
Northeast |
Southeast |
Midwest |
Rockies |
Pacific |
Total |
| 2010/11 |
13.9 |
5.8 |
7.8 |
20.9 |
12.2 |
60.5 |
| 2009/10 |
13.4 |
6.0 |
7.7 |
20.4 |
12.3 |
59.8 |
| 2008/09 |
13.7 |
5.7 |
7.2 |
20.0 |
10.7 |
57.4 |
| 2007/08 |
14.3 |
5.2 |
8.1 |
21.3 |
11.6 |
60.5 |
| 2006/07 |
11.8 |
4.9 |
7.2 |
20.8 |
10.3 |
55.1 |
| 2005/06 |
12.5 |
5.8 |
7.8 |
20.7 |
12.0 |
58.9 |
| 2004/05 |
13.7 |
5.5 |
7.5 |
19.6 |
10.6 |
56.9 |
| 2003/04 |
12.9 |
5.6 |
7.8 |
18.9 |
11.0 |
57.6 |
| 2002/03 |
14.0 |
5.8 |
8.1 |
18.7 |
11.0 |
57.6 |
| 2001/02 |
12.2 |
5.0 |
7.0 |
18.1 |
12.1 |
54.4 |
| 2000/01 |
13.9 |
5.5 |
7.6 |
19.3 |
11.1 |
57.3 |
|
Source: Michael Barry, NSAA President’s 5/6/2011 Press Release on National Ski Areas Association (NSAA) Kottke National End of Season Survey. The NSAA defines a skier/snowboarder visit as one person visiting a ski area for all or any part of a day or night one time. This includes full-day, half-day, night, complimentary, adult, child, season and any other ticket type that gives one the use of an area’s facility. Kottke numbers will be available from NSAA in late August 2011 for the 2010/11 season.
Products Purchased at Snow Sports Specialty Stores
| Season |
Apparel |
Equipment |
Accessories |
Total |
| 2010/11 |
$631,484,569 |
$652,994,205 |
$733,501,741 |
$2,017,980,515 |
| |
31.3% |
32.4% |
36.3% |
100% |
| 2009/10 |
$582,547,354 |
$561,816,248 |
$632,370,255 |
$1,776,733,856 |
| |
32.8% |
31.6% |
35.6% |
100% |
| 2008/09 |
$598,726,870 |
$523,832,218 |
$585,355,794 |
$1,707,914,882 |
| |
35.1% |
30.7% |
34.2% |
100% |
| 2007/08 |
$664,251,136 |
$563,733,716 |
$624,826,402 |
$1,852,811,254 |
| |
35.8% |
30.4% |
33.7% |
100% |
| 2006/07 |
$622,598,729 |
$563,622,139 |
$586,422,337 |
$1,772,643,206 |
| |
35.1% |
31.8% |
33% |
100% |
| 2005/06 |
$579,172,886 |
$617,690,007 |
$599,325,160 |
$1,796,188,053 |
| |
32% |
36% |
32% |
100% |
| 2004/05 |
$546,487,808 |
$622,995,217 |
$562,564,919 |
$1,732,047,944 |
| |
32% |
36% |
32% |
100% |
| 2003/04 |
$513,937,507 |
$641,456,028 |
$556,509,695 |
$1,711,903,230 |
| |
30% |
37% |
33% |
100% |
|
Source: SIA SnowSports RetailTRAK - August 1 to March 31 – 2003-04 to 2010-11
Products Purchased Online
| Season |
Apparel |
Equipment |
Accessories |
Total |
| 2010/11 |
$325,164,341 |
$140,526,198 |
$186,524,403 |
$652,214,942 |
| % of online market |
49.8% |
21.5% |
28.6% |
100% |
| 2009/10 |
$298,729,338 |
$132,439,566 |
$166,220,158 |
$597,389,063 |
| % of online market |
50% |
22.2% |
27.8% |
100% |
| 2008/09 |
$278,791,332, |
$115,219,427 |
$152,503,267 |
$546,514,025 |
| % of online market |
51% |
21% |
28% |
100% |
| 2007/08 |
$258,847,926 |
$113,166,387 |
$119,732,372 |
$491,746,685 |
| % of online market |
53% |
23% |
24% |
100% |
| 2006/07 |
$189,418,120 |
$64,408,888 |
$83,635,678 |
$337,462,685 |
| % of online market |
56% |
19% |
25% |
100% |
Source: SIA SnowSports RetailTRAK - August 1, 2010 to March 31, 2011
Selected Product Sales Trends at All Snow Sports Retail Shops
- Alpine skis (flat skis sold without bindings) in the 80mm-110mm waist width category were up 74% in dollars sold on more than 74,000 units compared to 47,000 units sold last season.
- Women’s ski sales increased 20% in units sold and 26% in dollars sold this season. 149,000 out of a total of 419,000 alpine skis sold were women’s models this season.
- AT/Randonee equipment sales finished the season up 90% overall in dollars sold, and up 87% in units sold. Most notably, AT/Randonee boots sales finished up 126% in units and up 124% in dollars sold.
- Reverse/Mixed camber ski sales finished the season up 134% in units and 129% in dollars. Approximately 54,000 pairs of reverse camber/mixed camber skis were sold this season.
- Reverse camber snowboard sales were up 42% in units and 46% in dollars sold. In fact, 45% of all current season model boards sold this season have reverse camber.
- Americans fought the cold with insulated parkas this season and sales reflected cold and snowy La Niña conditions. Insulated parka sales finished the season up 24% in units sold and up 24% in dollars sold to $394 million in total sales.
- Helmet sales were very strong this season with 1.2 million sold, up 3% in units sold and up 12% in dollars sold.
- Snowshoe sales are up 21% in units and up 20% in dollars sold through February this season.
Source: SIA SnowSports RetailTRAK - August 1, 2010 to March 31, 2011
- SIA -
For additional product examples, snow sport stats or company contacts, please contact Anovia Daniels of SIA at 360.791.1563, email: ADaniels@snowsports.org or Lori Crabtree at 307.690.6427, email: LCrabtree@wyoming.com. SnowSports Industries America (SIA) is a not-for-profit trade association whereby competing on-snow product suppliers magnify their power, by working together, for the development of the on-snow sports industry. For more information, check out snowsports.org. For more information on our trade show, the SIA Snow Show, visit siasnowshow.com.