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High Sierra Honored By USSA, SIA
1/26/2012
Denver, CO (January 26, 2012) -- High Sierra Sport Company, a manufacturer of innovative bags and adventure travel luggage, was honored by the U.S. Ski and Snowboard Association (USSA) and SnowSports Industries America (SIA) with the Doc DesRoches Award. The award is presented annually by SIA and the USSA to recognize a national team supplier that has done an outstanding job in marketing the team's brands and athletes.
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Holden Partners With Vice To Launch The Holden x Impossible Project
1/26/2012
Portland, OR (January 26, 2012) -- Holden Outerwear is proud to announce a partnership with Brooklyn-based media company VICE in launching a collaboration with analog instant photography company, The Impossible Project. The collaboration will include a photography project titled Holden x Impossible that features ten chosen photographers to shoot and capture their vision of the Holden lifestyle.
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First Degree Debuts with Sidecountry-specific Boots
1/25/2012
Denver, CO (January 25, 2012) -- First Degree will debut at SIA with a collection of sidecountry-specific boots. The new brand aims to meet the needs of skiers who spend their days both inbounds and outside the access gates. And thanks to a team of industry veterans, First Degree is ready to perform not just on the slopes, but also on the sales floor.
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Anakie Debuts New Business Model for its Female-driven Outerwear
1/24/2012
Steamboat Springs, CO January 24, 2012) -- Anakie is now partnering directly with specialty retailers to offer them unrivaled margins on its premium, female-driven outerwear. Since its inception in 2008, the brand has developed a reputation for crafting technical apparel with strong color stories, unique prints and sophisticated fits. Thanks to a partnership with Sales Guys, the brand will be able to offer larger margins and enhanced sales support to specialty retailers in the United States.
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Evolution and Awards for High Society
1/24/2012
Aspen, CO (January 24, 2012) -- Nine years ago, a group of friends spent their days on the slopes of Aspen and their evenings tuning and selling equipment. Frustrated by skis and boards that fell apart as the season unfolded, they hatched a plan to create products that could withstand spending every day on the mountain. Since then, they’ve built a brand that’s won numerous awards and developed a reputation for a streamlined collection of premium equipment and apparel.
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