Snowsports Industries America

Neve Designs Expands Reach With Introduction Of Outerwear Collection

1/18/2013

Boulder, CO (January 18, 2013) -- Building on a decade of success in the knitwear category, Neve Designs today announced the launch of their new outerwear collection for women.

Known for their quality craftsmanship and mastery of color and texture, Neve has enjoyed continuous growth in the specialty ski retail market, and more recently, with lifestyle-oriented fashion consumers.

“Neve’s distinct point-of-view has resonated with retail buyers and consumers alike,” said Tom Irvine, CEO of Neve Designs.  “The brand’s unique design aesthetic blends ski fashion elegance with the latest trends in ready-to-wear, to create pieces that are equally at home on the streets of New York as they are Aspen. With the launch of the outerwear collection, Neve has answered a call from our customers to create a line that will fully – and beautifully -- complete the Neve look.”

Embracing Neve’s Colorado heritage, the collection’s 13 styles of jackets and vests make expert use of performance-oriented design techniques and fabrics built to withstand the elements. Color stories offer wide appeal by ranging from urban chic Eggplant and Mushroom to bright and sporty Apricot and Peacock.

As with Neve’s knitwear line, the outerwear collection features an abundance of unexpected design elements and textures: knit sleeves, felted accents, fun vintage prints and fashion-forward bolero sleeves. Puffy jackets are tempered with cinched and belted waists to create lean silhouettes, while lengths run the gamut from hip-length moto-inspired jackets to warm and cozy car coats.

“The Neve woman moves effortlessly from a day on the mountain to an elegant evening dinner - and is stunning on both occasions – without even changing her sweater,” said Neve marketing director, Jennifer Tille. “ She loves color and pattern, and understands how, used with restraint, it can take the mundane and make it exceptional.  This is the Neve woman, and we’ve designed this collection for her.” 

Neve outerwear will be available at retail and online at www.nevedesigns.com late summer 2013.  

About Neve
Neve Designs creates lifestyle and sportswear apparel for men and women who value quality, performance and superb craftsmanship. Combining European influences with classic American style, Neve’s inspired use of pattern and color has garnered the brand a cult following among fashion aficionados around the world. Committed to using high-quality, sustainable fibers, Neve’s ultra-fine merino wool, silk, down and cotton apparel and accessories are designed and built to serve the wearer in style and comfort for years.

Neve is headquartered in the foothills of the Rocky Mountains, calling Boulder, Colorado home since it’s founding in 2002. Neve can be found at specialty ski shops and fashion boutiques throughout North America, Australia and Europe and online at www.nevedesigns.com.



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