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Backcountry Stakeholders Convene to Address Opportunities for the Category
5/21/2013
Washington, DC (May 21, 2013) -- SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, convened its Backcountry Committee in Denver, Colo. this month for the second time since October 2012 to discuss best practices for communicating with the industry and consumers about the opportunities and risks in the backcountry.
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SIA Releases August – March RetailTRAK™ Data
5/10/2013
Washington, DC (May 10, 2013) -- SnowSports Industries America (SIA) and Leisure Trends Group have released SIA RetailTRAK™ numbers for August - March 2012/2013, total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers. The 2012/2013 season brought in $3.4B in retail revenues, up 3 percent compared with dollars sold during the previous season. By category, dollar sales in accessories increased 6 percent, apparel was up 3 percent and equipment sales were flat compared to the 2011/2012 season.
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Committee of Snowboard Brands Meets to Consider Future Opportunities for the Category
5/3/2013
Palm Springs, CA (May 3, 2013) -- A committee of leaders from 18 snowboard brands and endemic media companies organized by SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, met this week to review the state of the snowboard category, the buy/sell cycle, snowboard product sales at specialty stores and snowboard participation.
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Snow Sports Retailer Advisory Committee Meets to Consider State of Industry Collaboration
4/26/2013
Washington, DC (April 26, 2013) -- The Retailer Advisory Committee (RAC) organized by SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, met in April in Denver, Colo. to discuss how retailers can better utilize SIA’s grassroots programs and resources and how SIA can improve what it provides to retailers.
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More than 5,000 Snow Sports Retailers Maximize Consumer Marketing Opportunities with New Guide from SIA
4/16/2013
Washington, DC (April 16, 2013) -- The Retailer to Consumer Marketing Guide (RMG) from SnowSports Industries America (SIA) equipped nearly 5,500 snow sports retailers around the country to strategically engage consumers in the 2012.13 season. After a successful first season, the RMG will be re-distributed to regional specialty shops this summer followed by new digital addendums focusing on women, family, kids and merchandising to be distributed throughout the fall and winter.
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