Snowsports Industries America

Vail Resorts Offers Discounted Epic Season Pass Exclusively to Snow Show Attendees

1/18/2013

Washington, DC (January 18, 2013) -- For a fourth year, SIA Snow Show attendees can purchase a discounted Epic Pass which offers unlimited and unrestricted access to Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, Northstar, Kirkwood and Arapahoe Basin for only $259. The SIA Epic Pass is available any time during the 2013 SIA Snow Show, January 31 – February 3, at the Epic Pass booth (#1148). The pass is valid from February 4 through the remainder of the 2012/2013 season.

“We’re pleased to again offer the Epic Pass to our valued friends and partners in the snow sports industry at an unprecedented 60 percent off of the regular price,” said Kirsten Lynch, chief marketing officer of Vail Resorts. “This is Vail Resorts way to show our appreciation to the thousands of snow sports professionals who help ensure our guests are well-equipped and prepared for their ski and ride vacations.”

The SIA Epic Pass also connects attendees to EpicMix.com so they can track their experiences on the slopes. EpicMix tracks skiers and snowboarders vertical feet on the mountain and awards digital pins for special accomplishments and makes it easy to share their mountain experience with friends and family through social networks. EpicMix Photo enables guests to visually capture and share their experience on the snow. EpicMix Racing shows Epic Pass holders how their race times compare to the ski racing great Lindsey Vonn.

Ten dollars of each SIA Epic Pass purchase will go to Winter Feels Good, a nonprofit organization that provides outreach tools to introduce youth to snow sports.

The SIA Epic Pass does not include summer 2013 access and is only available for adults. Snow Show attendees must be present with a 2013 badge to purchase.

Stay connected to 2013 SIA Snow Show news with the SIA Social Dashboard, with feeds from the SIA Facebook page, SIA’s Latest and @siasnowsports on Twitter. Use #SIA13 to join the Twitter and Instagram dialogues with thousands of industry professionals preparing to converge on Denver, Winter Park Resort and Devil’s Thumb Ranch, Colorado, January 31 – February 5 for the Snow Show and On-Snow Demo.

Vail Resorts, Inc. (NYSE: MTN)

Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

- SIA -

SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Annually producing the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, SIA delivers invaluable data/research reports including the Snow Sports Market Intelligence Reports, SnowSports RetailTRAK™ and Executive Market Summary. SIA also produces the Supplier Show, Sourcing Snow, at the SIA Snow Show; learn more at siasnowshow.com/sourcing. SIA is dedicated to growing the industry through consumer initiatives and websites, snowlink.com and wintertrails.org, marketing resources, services and collaborative programs to increase participation and move product. Ford is the official partner of the 2013 SIA Snow Show. For more information, visit snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587 (Washington, DC Area). Phone: 703-556-9020, Fax: 703-821-8276, Email: SIAmail@snowsports.org.



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