Snowsports Industries America

Industry Gathers at SIA Snow Show to Shape the Future of Snow Sports


Denver, CO (February 1, 2013) ­-- The largest snow sports industry gathering continues illuminating key style trends for 2013.14, innovative business solutions and the future growth of snow sports during the 2013 SIA Snow Show at the Colorado Convention Center in  Denver, Colo., open until Sunday, February 3rd.

Most attendees can’t roam the Show Floor without bumping into people they want to catch up with, like legendary pro snowboarder Terry Kidwell, aka 'The Father of Freestyle' who is known for bringing skate style to snowboarding. He took a 15-year hiatus from attending the SIA Show, but hasn’t missed the last three years.

“It has been great getting back into attending the show and seeing first hand where all the companies are going, plus meeting up with old friends is always good,” commented Kidwell.  

“I just love the people. Anybody who can take this sport and make a living out of it is somebody who’s very, very lucky. It’s like a big family—it’s a very small industry, so the people that you meet become friends. Now I have friends all over the nation—actually, all over the world,” commented Suzie Parnell, SIA’s Southern Rep of the Year for Spyder, Neve, Kompberdell and All Terrain.

Like most families, the snow sports industry brands have a slightly competitive and symbiotic relationship. “At the Show, you get to hear what the retailers are saying about trends and what is working in their store on a local or regional level. You get to talk to your competitors, see what their impression of the market is and what they think is going on,” said Bruce Barrows, vice president of sales and marketing at Lorpen.

Connecting with industry peers is one of the most valuable parts of attending the SIA Snow Show. For instance, the annual Shmooza Palooza networking event and job fair hosted by and SIA united a dozen companies with snow sports industry talent for in-person interviews and shmoozing.

Other industry gatherings throughout the week included the annual SIA Alumni Breakfast led by master of ceremonies Ian Ferguson (formerly of SKI Magazine) and UNH Alumni Gathering of Industry Employees. Delegates from around the world also attended SIA’s International Research Forum and presented research and discussed growing snow sports participation.

Retailers learned about safety in backcountry participation, social-media driven customer service and engagement at the Backcountry Experience and the Bluebird Social Zone at more than a dozen seminars and events involving a variety of brands, companies and industry leaders. These were just some of the more than 50 seminars taking place throughout the SIA Snow Show.

Voile is one of the many companies featured in the Backcountry Experience. “With the growth in splitboarding and the growth in backcountry in general, it is a pretty bright future. Even if the snow ebbs and flows, people are still interested in earning their turns,” said David Grissom, the company’s sales and marketing manager. “Because there is so much backcountry gear out there, avalanche education is going to become a more important.” The SIA Business of the Backcountry panel discussion with avalanche awareness experts covered these proactive solutions for educating the end consumer about the dangers of the backcountry.

One of the Show’s most popular seminars, “Fall/Wi

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