Snowsports Industries America

SIA Releases 2013 Participant Study

7/29/2013

Lack of Early Season Snow Affects Participation Rates

Washington, DC (July 29, 2013) -- SnowSports Industries America (SIA) released the 2013 Snow Sports Participant Study today that provides a comprehensive look into this season’s snow sports participants across all six disciplines. The report covers alpine skiers, snowboarders, cross country skiers, freeskiers, telemark skiers and snowshoers and provides a detailed account of what they did on and off the mountain during the 2012/2013 season.

The snowfall got a late start this season, really getting underway after the Christmas holiday. The lack of early season snow affected all snow sports except freeski and telemark, which both finished the season with more participants than previous years. Ultimately, overall snow sports participation was down 3% to 19.3M participants across all disciplines; alpine ski had a 19% drop in participation but still brought the most to the mountain with 8.2M, followed by snowboard with 7.4M, freeski with 5.4M, snowshoe with 4M, cross country with 3.3 million and telemark with 2.8M participants.

Four-Season Snow Sports Participation

The 2013 Snow Sports Participant Study offers unique facts about this season’s participants:

  • Out of the 19.3M participants, 62% are male and 38% are female.
  • Alpine skiers and snowboarders make up 49% of all snow sports participants.
  • 54% of snow sports participants make more than $75K a year.
  • Telemark skiers (avg. 13 days) and snowboarders (avg. 11.3 days) participated the most this season.
  • Snowshoeing is the most popular snow sport amongst women, representing 46% of snowshoers.
  • Freeskiing is the most diverse snow sport, with minorities representing half of its participants.
  • Walking for fitness is the most common “off the mountain” activity for snow sports participants.
  • Over 39% of snowboarders are under age 24.
  • 74% of snow sports participants are homeowners.
  • 43% of snow sports participants are very interested in the winter Olympics.
  • The majority of skiers (18%) and snowboarders (27%) live in the Pacific region.

SIA works with its Physical Activity Council partners to conduct more than 42,356 surveys of American households on their sports and leisure activities and to create this study. The 2013 Snow Sports Participation Study is free to SIA Members and $899 for non-members. To get your copy of the report, or for more information about SIA Research please contact SIA’s Director of Research at 703.506.4224 or email at KDavis@snowsports.org.

- SIA -

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry’s largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Snowlink.com and Wintertrails.org.



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