What’s Ship Your Gear™? An Answer to the Airline Baggage Fees for Skis/Snowboards.
As though gas prices, economic concerns and global warming weren’t bad enough for our industry, now airline baggage fees are adding yet another travel fee for consumers.
This SIA initiative, Ship Your Gear™, fights back against the airlines and declining equipment sales letting consumers know that shipping* their own gear is an easy alternative.
You, the retailer, supplier, or rep, are direct conduits to the snow sports consumer. By explaining to customers that bringing their own equipment is financially/logistically an option, we can influence travel behavior to help sales and bolster our industry.
NEW CONSUMER FEDEX DISCOUNT PROGRAM FOR SHIP YOUR GEAR™!
It’s almost winter around the country so skiers/riders will be heading out for holiday weekends and winter/spring breaks. When they do, don’t forget to encourage your customers to Ship Their Gear! SIA’s Ship Your Gear™ program is targeted to influence the behavior of air travelers that shipping gear is easy, affordable and hassle free.
NEW is the first-ever FedEx Discount Program for our skiers and snowboarders. SIA has negotiated a consumer discount on shipping of up to 16% off select FedEx Express® services, up to 8% off select FedEx Ground® services and up to 15% FedEx Ground service to Canada processed through FedEx Ship Manager® at fedex.com or FedEx Ship Manager® Software. This program is open to consumers eligible for a U.S. based FedEx account.
All skiers/riders must enroll at fedex.com/shipyourgear
Use the components in this tool kit to help spread the word to your accounts and customers that there is an alternative to paying the airline baggage fees. Shipping gear is easy, cost effective and hassle free.
Post a banner ad, print a poster, use the headlines/body copy in shop newsletters and encourage your staff to talk up Ship Your Gear™ to their customers. Collectively, as an industry, we can work to influence consumer travel to keep equipment on the hill.
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FedEx Sample Rates
View a sample of the FedEx rate list of origins and destinations for “shipping gear”. All gear can be shipped in a standard skis/snowboard bag or tube.
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Airline Baggage Information
Check each airline for baggage charges as they continue to change. In some cases, a ski/snowboard bag and boot bag are considered “1 bag”.
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Tool Kit Intro and Sell Sheet
Find headlines and body copy that can be used in communications.
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Logos
Ship Your Gear™ logos in color, black/white, jpg and eps can be downloaded.
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Posters and Counter Cards
Print posters and counter cards to display at your shop or office to encourage customers to Ship Their Gear.
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Web Banners
Post Ship Your Gear™ web banners to your site influencing site visitors to Ship Their Gear.
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