About SIA

SnowSports Industries America (SIA) is the non-profit, North American member-owned trade association representing suppliers of consumer snow sports with constituents in the retailer, rep and resort communities.

“To be successful in today’s environment, both brands and retailers need to be equipped with the tools that allow them to analyze their business and make smart, fact-based decisions. It’s a continually and rapidly evolving marketplace and you need to adapt your business to those changes in order to survive.” Jared Bevens, General Manager – VF Action Sports

SIA Partner Resource

Member-owned and industry inspired, SIA has been focused on the drive and success of snow sports for over 60 years. Established in 1954, we annually produce the SIA Snow Show and On-Snow Demo, the largest snow sports industry trade show and networking environment globally, while delivering invaluable data/research, support, marketing products, government affairs representation, services and programs.

Our Mission is Serving Our Members

To help our members succeed in their businesses and in growing snow sports.

SIA collaborates with all components of the snow sports industry; our members – alpine, snowboard, AT, backcountry, cross country, snowshoe, apparel and accessories companies, retailers, reps, resorts, regional and national associations and buying groups, with the goal of promoting the growth and development of snow sports.

We work to achieve this goal by leveraging our members’ brands with the promotion of their products at the SIA Snow Show, in the media and through consumer outreach programs; getting more people on snow more often and making sure they are properly equipped and dressed to give them the best snow sports experience.

We achieve this by:

  • Managing and operating trade shows and/or other solutions to assist our members in bringing their products to market.
  • Providing programs, services and information that will assist members in improving their business operations.
  • Working together with reps, retailers, resorts and other entities for the development of the snow sports industry
  • Promoting awareness and participation in snow sports


SIA Membership builds the foundation for your business’ success and strength in the snow sports market. SIA’s Premium and Standard members include manufacturers and distributors of snow sports products. SIA’s Supporting members are made up of businesses that supply a service to the snow sports industry.