Board of Directors

Officers, Directors & General Counsel

As a non-profit member-owned trade association, the SIA Board of Directors, voted on by our members, gives the association its future direction and forecasting.

Mike Noonan

Mike Noonan

*Chair- Jan. 2018

Marker Volkl USA
112 Etna Road
Lebanon, NH 03766

Mike Adams

Mike Adams

*Treasurer - Jan. 2019

Amer Sports Winter and Outdoor
2030 Lincoln Avenue
Ogden, UT 84401

Chris Licata

*Secretary - Jan. 2018

Tecnica 
19 Technology Dr
W. Lebanon, NH 03784

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Ron Steele

*First Vice Chair - Jan. 2018

Group Rossignol
1413 Center Drive
Park City, UT 84098

Wendy Carey

Wendy Carey

*Second Vice Chair - Jan. 2018

Seirus Innovation
13975 Danielson St.
Poway, CA 92064

Mike West

Mike West

*Third Vice Chair - Jan. 2016

Westlife Distribution LLC - 686
227 E. Compton Blvd.
Los Angeles, CA 90248

Kim Miller

Kim Miller

Director - Jan. 2019

SCARPA North America, Inc.
3550 Frontier Av.
Unit E
Boulder, CO 80301

Rhonda Swenson

Rhonda Swenson

Director - Jan. 2019

Krimson Klover
4944 Pearl St.
Ste G
Boulder, CO 80302

Erik Snyder

Erik Snyder

Director - Jan. 2018

Armada Skis
2700 Rasmussen Rd
Park City, UT 84098

Brooke Mackenzie

Director - Jan. 2020

Kjus
4940 Pearl East Circle, Ste 300
Boulder, CO 80301

Eric Tung

Director - Jan. 2020

Fera
3521 Challenger St
Torrance, CA 90503-1641

Elyssa Walk

Director - Jan. 2020

Burton
80 Industrial Pkwy
Burlington, VT 05401-5434

Chico Burkovansky

Director - Jan. 2019

Dakine
603 Portway Avenue
Hood River, OR 97031-2044

Alex Draper

Director - Jan. 2018

K2 Sports
413 Pine St, 3rd Floor
Seattle, WA 98101

Johan Malkoski

Director - Jan. 2018

Capita / C3
4917 14th Ave. N.W.
Seattle, WA 98197

Mark Muedeking

Mark Muedeking

*General Counsel

DLA Piper US LLP.
500 8th Street NW
Washington, DC 20004

* Denotes Executive Committee Member