Communications & Marketing
The move to Utah symbolizes the organization’s efforts to initiate positive growth within the snow sports industry, with a closer proximity to many likeminded organizations and partner businesses. With the relocation comes the addition of extraordinary new staff members who are well versed in the industry, as well as a new hub where the industry can gather to collaborate, ideate and do business together.
Serving as Chief Operating Officer, Maria McNulty maintains oversight of strategy development, procurement of new opportunities and bolstering the overall value that SIA delivers back to the industry. A graduate of the University of Utah College of Law, Maria brings more than 20 years of international winter sport expertise to SIA, covering operations, partnerships, rights management, event management and content/television production. Her career has included stints at Street League Skateboarding, Burton Snowboards, the organizing committees for the Vancouver and Salt Lake Olympic Winter Games and TTR Pro Snowboarding.
As Director of Member Services, Kyle Kennedy is tasked with developing tools, programs, and benefits that deliver a clear benefit to SIA’s members. Leading internal programs and managing outside representatives, Kyle will reinvigorate the membership process and develop new resources for the organization and its members. He brings more than two decades of industry experience in publishing, media and sales, as he’s worked at brands such as Academy Snowboards, started Kid’s Know Distribution and worked at Snowboarder Magazine.
In the Director of Communications and Marketing role, Todd Walton leads strategy and creative direction for SIA’s communications, social media, content and marketing, increasing SIA’s visibility and mission to the industry and beyond. Heading both internal and external efforts, Todd comes to SIA with more than 25 years in the snow sports, outdoor and lifestyle industries. He’s brought retail, manufacturing, communications and marketing theory to reality for organizations like Crested Butte Mountain Resort and Outdoor Industry Association and for independent brands via The Walton Works.
Combining more than ten years of human resource and management experience with a passion for the outdoors, Jo Gabrielson takes on the role of Accounting and Human Resources Manager. In her new role, Jo pairs her love of winter sports with a distinctive ability to bridge accounting and human resources capabilities, pushing beyond organizational boundaries to achieve corporate goals.
The new crew joins longstanding SIA leaders Debbie DesRosche, Director of Trade Show, Henry Cho, Director of Information Services, and Kelly Davis, Director of Research, creating an incredibly strong leadership team that is well positioned to take SIA into the next phase.
“With the team now in place and the new Park City office up and running, the energy and excitement is palpable,” says Nick Sargent, President of SIA. “The breadth of knowledge, passion and experience we have across our entire team enables us to be nimble and member-focused to lead the industry through our next phases. It’s a new time for us and it’s exciting.”