SIA's consumer marketing initiatives work to drive awareness and participation in the under-14, adult, general consumers and the fashion segments.
Our Public Education program, Winter Feels Good, has developed into a vibrant and powerful message that educators and parents have leveraged to incorporate snow sports into the lifestyles of kids around the country.
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SNOWLINK.COM
Snowlink.com content is tailored for the adult/parent audience and provides content on gear, preparing for a winter sports vacation, where to go, health and safety tips, FAQ’s, useful links and more.
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Winter Trails
Launched in 1995, Winter Trails continues to be one of the industry’s largest demos designed to bring newcomers into snow sports. It offers children and adults an opportunity to try snowshoeing and/or cross country skiing FREE at nearly 100 locations. Since its inception, the program has attracted more than 100,000 children and adults.
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Winter Feels Good
Launched in 2003, the Winter Feels Good initiative is dedicated to promote the health, fitness and social benefits of snow sports and to teaching "best practices" for learning. The program includes various learning tools to help improve proficiency. A series of Learning Modules, produced by SIA in partnership with Snow Monsters and the Professional Ski Instructors of America/American Association of Snowboard Instructors, is distributed via the award-winning www.winterfeelsgood.com website and via a CD format to general consumers, schools and community organizations.
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