Overview/History

Welcome to SnowSports Industries America | SIA, the national not-for-profit trade association representing the snow sports industry. We are the association for snow sports; working with you and for you. We strive to evolve the industry through business tools and research, while introducing brands to the next generation and increasing participation in snow sports globally.

We are SIA. Your Intelligent Partner. 365.

Established in 1954, SIA annually produces the SIA SnowSports Trade Show, the largest snow sports industry trade show and networking environment, while delivering invaluable data/research, support, marketing products, services and programs.

SIA continues to work collectively with our members; alpine, snowboard, AT, telemark, cross country, snowshoe, apparel and accessories companies, retailers, reps, resorts, regional and national associations and Buying Groups. Guidance from these different sectors of the industry make SIA what it is today, an organization representative of suppliers, retailers and reps all with the goal of getting more people on snow more often and making sure they are properly equipped and dressed to give them the best experience of snow sports.

David Ingemie
SIA President

MISSION STATEMENT
SnowSports Industries America | SIA is a not-for-profit trade association whereby competing on-snow product suppliers magnify their power, by working together, for the development of the on-snow sports industry.

In support of this, SIA is committed to:

• Promoting awareness and participation in snow sports, which will result in increased sales of member's products.
• Managing and operating industry trade shows to assist our members in bringing their products to market.
• Providing programs, services and information that will assist members in improving their business operations.