Numbers don’t lie. According to SIA’s Director of Research, Kelly Davis, women make 80% of household spending decisions and influence 95% of household spending. Davis presented these findings during the inaugural Industry + Intelligence gathering held the day before the show opened last month in Denver.
During Davis’ Product Category Overview presentation, she reported that sales of women’s specific products rose by 12% over the past year. Specifically, women’s numbers have experienced growth in both AT and snowboarding categories.
So how do you take those findings and translate them into female friendly visual merchandising at specialty retail? Well, I like to break it down according to statistics on women’s shopping habits, that is, building a merchandising strategy around key factors that have come to generalize how men and women shop differently. Read More
SIA is working with visual merchandising consultant Ali Levy to provide retailers with some fresh merchandising ideas for increasing sales and interest from consumers. Levy’s impressive resume includes managing retail, buying and trade show/retail merchandising efforts for some of the industry’s biggest names including SmartWool, Cloudveil and Marmot. For more information about her company, contact Ali at Alijlevy@gmail.com or visit her website, Alijlevy.com