Being blessed with a great retail space that also comes with enviable spacious street facing window displays is sort of like winning the genetic lottery, if you like those tall, good looking types.
The Outdoor Gear Exchange in Burlington, VT is one such truly “blessed” store. OGE, as they are known locally, moved from a smaller, less prominent location near Burlington’s downtown, pedestrian friendly Church Street Marketplace to being smack dab in the middle of Church Street in May 2011. With their new space, formerly an Old Navy store, came terrific, sprawling display windows on either side of their front entrance.
For years, changing the window display was something that happened, as current visual merchandiser (her official title is retail specialist) at OGE Liza Cannon told me, “ when someone remembered to do it.”
Since Cannon’s arrival at OGE in 2013, the stores windows have experienced a renaissance of sorts.
SIA is working with visual merchandising consultant Ali Levy to provide retailers with some fresh merchandising ideas for increasing sales and interest from consumers. Levy’s impressive resume includes managing retail, buying and trade show/retail merchandising efforts for some of the industry’s biggest names including The North Face, SmartWool, Cloudveil and Marmot. For more information about her company, contact Ali at Alijlevy@gmail.com or visit her website, Alijlevy.com.