SIA Newsletter

Ali Levy’s Merchandising Tips: Shop Profile – The Startingate, Bondville VT

The Startingate Ski ShopThe Startingate Ski Shop in Bondville, Vermont is one of those great finds – a family owned and operated ski shop, steeped in ski racing tradition, that showcases some of the snow sports industry’s finest wares. From specialized racing-specific hard goods to elegant high end outerwear, this shop has many hard-to-find brands and niche items that set it apart from the rest. The Startingate has a prime location at the base of the Stratton Mountain access road. Stratton has a long-standing reputation as a northeast ski-racing hub, being home to the Stratton Mountain School – a private high school focusing on winter athletes that has churned out 33 Olympians (four of them medalists) since its opening in 1972.


The Startingate Ski Shop

Gary and Dede Longley opened the Startingate in the 80’s and have been serving up expert ski tunes, equipment and luxury ski wear ever since. I recently met with owner and buyer DeDe Longley to talk about their business and, of course, the resurgence of stretch pants. (Read More)

Ali Levy

SIA is working with visual merchandising consultant Ali Levy to provide retailers with some fresh merchandising ideas for increasing sales and interest from consumers. Levy’s impressive resume includes managing retail, buying and trade show/retail merchandising efforts for some of the industry’s biggest names including Smartwool, Cloudveil and Marmot. For more information about her company, contact Ali at or visit her website,