SIA Newsletter

Ali Levy’s Merchandising Tips: SIA Snow Show Trends and Best of Booth Wrap Up

merch_1At the 2014 SIA Snow Show, camouflage emerged as a big trend, as well as tropical prints –sometimes both combined. The color red—bright and bold, saturated and subdued, or both paired together created a modern take on tonal color blocking. The 2014/15 season feels a little like GI Joe meets Malibu Beach Barbie – fall in love – and see RED.

Also making a command performance – sustainably crafted fixtures and displays. Wood continues its run as a popular and inexpensive material that can be used in many ways, shapes and forms. Plus pleasant surprises like a DeLorean from Back to the Future fame, mythical creatures that might exist on some snowy planet and larger-than-life goggles.

On Trend…..Camo! The camo craze continues to gain traction—Does it have anything to do with world politics or economics? Is it street fashion that has made its way to the outdoor market? Camo conveys a strong, masculine image, so it’s easy to see why it’s popular with younger males. And the plain fact is that it’s a perfect match for ultra girly pink snowboard pants that softens a hard edge and makes it playful. Regardless, camo is part of American heritage and won’t be going anywhere anytime soon.  (Read More)

GiroBest in Show – The Best of the SIA Snow Show Booth Design

Companies put plenty of time and money into showcasing their wares at the SIA Snow Show, and some of those companies go above and beyond what thought humanly possible with their creative direction and expert execution. So let’s celebrate the 2014 Best in Show. No grooming or Busy Bee required!

Sporting Group – Giro: Upon entering the Giro booth you feel an instant calm wash over you. The mood is set with lighting and soft earth tones. You felt very much like you were suddenly transported to the redwoods near the California coast where Giro is based in Santa Cruz, with accents of earthy touches like burlap wrapped plants, lots of wood and relief maps of California. The space felt intimate – you could almost smell the eucalyptus – as you explored different sections highlighting various product assortments. (Read More)

Ali LevySIA is working with visual merchandising consultant Ali Levy to provide retailers with some fresh merchandising ideas for increasing sales and interest from consumers. Levy’s impressive resume includes managing retail, buying and trade show/retail merchandising efforts for some of the industry’s biggest names including The North Face, SmartWool, Cloudveil and Marmot. For more information about her company, contact Ali at or visit her website,