SIA Newsletter

Ali Levy’s Merchandising Tips: Spring Awakening

Display ideas from DIY to do it for cheap!

merchandisingMarch 20, 2014 marks the official start of spring. And in the spirit of the vernal equinox, it’s time to dust off your winter weary merchandiser’s cap and refresh your store’s look. This includes a thorough spring-cleaning. Toss winter POP that is no longer relevant as spring arrivals start to show up. Clean out dead flies etc. from your window displays. Wipe the cobwebs from corners, replace light bulbs and steam clean that floor that has seen dirty foot traffic all winter.

I love displays that are creative and executed on a dime while making use of everyday items that find new life as part of a cool window display. The following are some great new finds from a recent trip to NYC. And while the city was hit by not one but two record snowstorms, the warmth and promise of spring were never far away. (Read More)

Ali LevySIA is working with visual merchandising consultant Ali Levy to provide retailers with some fresh merchandising ideas for increasing sales and interest from consumers. Levy’s impressive resume includes managing retail, buying and trade show/retail merchandising efforts for some of the industry’s biggest names including The North Face, SmartWool, Cloudveil and Marmot. For more information about her company, contact Ali at or visit her website,