SIA Newsletter

Ali Levy’s Merchandising Tips: Winter Games Fever, and More Cowbell!

merchandising_1The Winter Games are a terrific event to highlight in your storefront windows. This month I will provide some Winter Games themed display ideas that you can run with during the two-week televised coverage. Take advantage of the world’s focus on snow sports when the best stories are about athlete’s talent and the equipment they use. Showcasing hot brands may help boost sales of both hard and soft goods. The focus here will be on alpine, Nordic and snowboard events – those most relevant to specialty snow sports retailers. Let the games begin.

Celebrate alpine events by dressing mannequins in brands that may be seen during the races – along with a hard goods display. Additional prop suggestions are below:merchandising_2

  • Cowbells – you can find these at
  • Toy medals
  • American flags
  • Red white and blue clothing and accessories
  • Red white and blue streamers

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Ali LevySIA is working with visual merchandising consultant Ali Levy to provide retailers with some fresh merchandising ideas for increasing sales and interest from consumers. Levy’s impressive resume includes managing retail, buying and trade show/retail merchandising efforts for some of the industry’s biggest names including The North Face, SmartWool, Cloudveil and Marmot. For more information about her company, contact Ali at or visit her website,