SIA Newsletter

Are You CASL Ready? Canada’s Anti-Spam Law As Of July 1

The new Canadian Anti-Spam Law (CASL) went into effect on July 1, 2014 and is considered one of the strictest anti-spam laws being implemented. Be sure to check with your counsels to confirm you are ready. The word is, if you’ve already been following good email practices, you will be given a three year transition period to become fully compliant. The new law does include more than just email marketing, so check around and read up. Here is a good article from Target Marketing Magazine and if you search “CASL” you’ll find an abundance of info ranging from the New York Times to specific trade articles.

Read more here: 10 Million Reasons to Care About CASL